Content Marketing Manager - B2B

Content Marketing Manager - B2B

Basingstoke - Hybrid with 3 days per week in the office

Are you a data-driven, growth-minded individual with a knack for storytelling and a passion for content marketing? We are seeking an experienced Content Marketing Manager to join our client and help create and optimise content across multiple channels. This role is perfect for someone who understands what makes audiences engage and act upon content marketing collateral.

Be part of a thriving, profitable company with ambitious growth plans. Enjoy the stability of a SaaS business that has been successful for the past decade, without the risks associated with start-ups. You'll benefit from an open door policy, an open plan office, and a supportive, social team environment. Private healthcare and other great perks are included, and you'll contribute to a company set to double or triple in size over the next 5-10 years.

Key Responsibilities:

Content Creation and Optimisation:

• Write, edit, and oversee the production of various content types, including web pages, blog articles, case studies, video scripts, and social media posts.
• Ensure all content aligns with SEO best practices and is optimised for search engines.
• Monitor content performance and make data-driven adjustments to improve engagement and conversion.
• Identify content gaps and opportunities to engage new and existing audiences.
• Maintain a consistent tone, voice, and style across all content, and ensure others adhere to these standards by providing guidance and enforcing brand guidelines.

Customer Research:

• Analyse customer reviews and feedback to gain an understanding.
• Conduct customer research interviews to gain better insights on why people use our platform.

Continual Learning & Personal Growth:

• Actively seek out best practices and new approaches to content marketing.
• Bring new ideas and techniques to continually improve performance.

Workload Management:

• Develop and maintain a content calendar to ensure consistent publishing across platforms.
• Collaborate with our cross-functional team to produce high-quality content.
• Proactively manage content creation, editing, and approval processes.

Knowledge, Skills, and Experience Required:

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Content Creator, Content Marketing Executive, Content Manager, or similar role.
• Exceptional writing, editing, and storytelling skills.
• Analytical mindset with experience using tools like Google Analytics, SEMrush, or similar platforms.
• Strong understanding of SEO principles and content marketing best practices.
• Excellent project management and organizational skills.
• Experience in the B2B industry.

If you are passionate about content marketing and ready to make a significant impact, we want to hear from you! Apply now!