Marketing Manager - Tech Product

Marketing Manager - Tech Product

Basingstoke - Hybrid with 3 days per week in the office

Are you passionate about technical products and ready to make a real impact in a fast-paced SaaS environment? We are looking for a dynamic Marketing Manager to join our client and focus on expanding our marketing efforts, increasing visibility, and executing strategic initiatives. You'll be the crucial link between product, sales, and marketing, ensuring our solutions captivate developers, QA teams, and decision-makers alike. With a strong emphasis on content marketing, customer research, and data analysis, this role is perfect for someone who thrives in a practical, hands-on environment and understands tech challenges deeply.

Be part of a thriving, profitable company with ambitious growth plans. Enjoy the stability of a business that has been successful for the past decade, without the risks associated with start-ups. You'll benefit from an open door policy, an open plan office, and a supportive, social team environment. Private healthcare and other great perks are included, and you'll contribute to a company set to double or triple in size over the next 5-10 years.

Key Responsibilities:

• Craft compelling product positioning and messaging that speaks directly to key customer personas, including QA professionals, software engineers, and product/software managers

• Differentiateofferings with value-driven messaging that stands out in the market

• Lead the strategic planning and execution of go-to-market initiatives for new features and updates

• Collaborate closely with product management to align marketing efforts with the product roadmap

• Develop high-impact content, such as case studies, whitepapers, and product comparisons, to boost awareness and drive conversions

• Partner with creative teams to produce engaging product videos, tutorials, and guides

• Conduct in-depth market research to stay ahead of industry trends and understand customer needs

• Gather and analyse customer feedback to refine marketing strategies

• Monitor and evaluate the performance of marketing campaigns using tools like Google Analytics and HubSpot

• Equip the sales team with essential materials, including pitch decks, FAQs, and competitive battle cards

• Support customer-facing teams with comprehensive product knowledge and competitive insights

What We're Looking For:

• Experience in B2B product marketing for SaaS or technical products

• Experience with developer-focused products, such as APIs and integrations

• Proven track record in developing go-to-market strategies and launching new products

• Strong ability to research and understand customer needs, translating insights into impactful marketing messaging

• Analytical mindset with the ability to derive actionable insights from data

• Excellent communication skills, both written and verbal, with a talent for storytelling

• Strong project management and organisational skills

• Proficiency in analytical tools (e.g., Google Analytics) and CRM software (e.g., HubSpot)

• Ability to work effectively across cross-functional teams

• Thrives in a small business setting, managing success in a fast-paced environment

• Detail-oriented with a commitment to quality and excellence

• Self-motivated and capable of managing your own workload

If you are a practical, data-driven marketing expert who understands tech challenges and is passionate about content marketing, we want to hear from you!