- Collaborate with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
- Conduct in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
- Develop comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
- Utilise data and analytics to optimise media plans throughout the campaign lifecycle.
- Negotiate and maintain relationships with media vendors to secure favourable rates and placements.
- Stay abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
- Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
- Strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
- Excellent analytical and strategic thinking skills.
- Exceptional communication and negotiation abilities.
- Proficient in media planning tools and software.
- Competitive salary commensurate with experience.
- Opportunities for professional development and growth within a dynamic agency.
- Collaborative and creative work environment.
- Comprehensive benefits package.
- Hybrid working.