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Our client, a growing organisation, is seeking a Brand & Marketing Assistant to join their team on a remote basis.
The Brand & Marketing Assistant will support the administration, development and implementation of the strategic marketing plan: brand story, consumer experience, product and service portfolio across both the businesses brands, summary reports, and presentation materials.
Working in close partnership with colleagues across the group, the Brand & Marketing Assistant will play an important role in driving brand awareness, education, and brand preference through sensitively crafted brand activity. Fostering long term loyalty is key to business growth. Meeting agreed KPIs around spend. Support with supplier quotes, copy writing and creative development to meet the needs of internal and external stakeholders.
This role will work collaboratively across commercial and operational teams, delivering proactive, professional brand and marketing activity that meets commercial goals alongside building a brand that supports more people in the UK through their bereavement journey.
Key responsibilities
BRAND AND MARKETING ACTIVITY
- Marketing plan: Support development and implementation of a successful annual plan on time/within budget
- Product: Support the development of compelling product and service propositions, along with relevant, impactful sales collateral across the group portfolio (B2B/B2C)
- Advertising & PR: Effectively support development of local awareness campaigns to increase brand share and reach
- Assets: Brief agencies on requirements, quotes, copy writing and creative development
- Events: Support planning, development, implementation, messaging and delivery of events (B2B/B2C)
- PROMOTION AND COMMUNICATION CAMPAIGNS
- Support the development and implementation of integrated campaigns that attract and nurture new consumers to the business by creating awareness and converting them into paying customers
- Launch and support compliant product sales promotions and incentives (B2B/B2C)
- Ensure compelling consistent brand content that build the brand, increase sales, and drive preference
REPORTING, ANALYSIS & MARKET INTELLIGENCE
- Industry / Market analysis: Support research and data gathering that provides actionable consumer in-sights for continuous improvement of the Marketing plan
- Provide data driven support to demonstrate high levels of customer advocacy with measurements
- Balance scorecard tracking: To ensure ROI on marketing spend and drive Group KPIs
- Competitor analysis: Conduct competitor reviews with research for relevant products/services evolution
STRATEGIC GROWTH
- Strategic growth: Provide team support for analysis associated with new product, campaign and launches
- Partnerships: Provide hands on project support for the successful delivery of partnership opportunities (third party)
- Management of agreed projects, Proactive involvement with team projects and approvals
FINANCE and ADMINISTRATION
- Budget aware, support with accurate audit trail
- Maintain up to the minute training and personal admin
- Support analysis of the effectiveness of all marketing efforts across relevant projects
Suitable candidates will hold the following skills and experience:
- At least 2 years experience within marketing field
- Demonstrable track record of successfully writing digital marketing communications
- Awareness of digital marketing automation and the creation of reports
- Commercially aware
- Empathetic, emotionally intelligent
- Strong team collaboration skills
- Team player
- Computer literate competent with Microsoft, CRM concept and artwork editing
- Confident and accurate written and verbal communication skills
- Can-do attitude, growth mindset
- Problem-solving skills
- Strong attention to detail
In return, our client offers a generous salary with a team bonus and enhanced benefits package.
This is a remote based role, however due to the various locations of the business, you will be required to attend sites regularly for meetings or training, therefore you must be prepared to travel to site when required, ideally this would suit someone centrally based in England, to allow for all sites. A Full (Manual) Driving Licence is required.
**Candidates MUST already be based in the UK with a valid right to work**
