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Our client has a permanent vacancy for a Marketing Manager to be based at their Head Office. As a
global leader in their market, they are working in partnership with many of the world’s leading insurance companies, finance, banks, automotive dealers, fleet and rental car companies and are looking to recruit an ambitious and ROI-focused Marketing Manager to join their marketing team.
The successful candidate will be responsible for implementing ambitious marketing and external communications strategy. Reporting into the Head of Marketing this role will work closely with Sales Teams to support the renewal and acquisition of new customers. They are looking for a person who has the ability to manage and drive multi-dimensional projects and initiatives and bring new and innovative ideas to the team.
They have seen large scale growth since they entered the UK market in 2007 and have exciting plans to continue this growth in both the UK and Europe, and are looking for the right candidate to help deliver this success and grow with them.
The Role:
Develop a clear positioning and points of differentiation for the brand and ensure that all marketing communications, both offline and online, reflect market leading position and proposition.
Manage and execute the marketing plan in line with long term strategy and growth targets to increase leads and revenue for the business.
Develop content, communicate to external customers (Salesforce Marketing Cloud, etc) and build constructive relationships with key contacts internally to deploy well-crafted campaigns to their audience.
Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive leads generation, new customer acquisition and retain existing customers.
Measure and report on results & outcomes of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.
Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification.
Design and produce effective marketing and sales collateral to support new business activities.
To conduct ROI analysis on all marketing activity and adjust strategy accordingly.
Work collaboratively across the organisation and promote a one team culture.
Requirements:
- Strong and creative copywriting skills.
- Highly constructive, collaborative, and a team player
- Very organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional projects and initiatives to meet deadlines
- Experienced commercial marketer with a growth mindset and expertise in digital marketing
- Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.
- Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud.
- Proficient in executing integrated promotional, direct marketing, and advertising campaigns
- Able to manage a demanding schedule and deliver multiple marketing projects to deadline
- Experience of demand creation and contact acquisition campaigns
- Good understanding and experience in digital media and brand management
- Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management
- Marketing / Business degree, qualification or CIM
Desirable:
- Experience of the automotive sector is desirable but not essential
- Experience of website CMS systems
- HTML coding experience
Due to the large number of responses we receive it is not always possible to respond to every application straight away. Should your skills and experience be a match for this role, or any other vacancy we may have, we will normally contact you within 72 hours of receiving your application. If you wish to apply for further roles please do so.
