Senior Marketing Executive

Senior Marketing Executive - Managing Brands and Products

(Please note this is not a hybrid role, it’s working in the office Monday to Friday

This is a fantastic opportunity working for an innovative and growing company. The company really value their staff and look at each employee as a long term investment.

MAIN ACTIVITIES

Exclusive Brands

• Ensure all contractual requirements are

achieved and co-op claimed.

• Work with Manufacturer partner and sales

to increase awareness and preference for our ranges amongst our target audience(s)

• Define the Consumer Experience and work with Sales teams to deliver this all the time

• Generate new business leads and manage a new business pipeline with Sales

• Work with Sales teams to define and deploy end to end Sales Activation Campaigns

• Ensure campaign targets are well defined and measured.

- Brand awareness is maintained above 55% and we are a top 3 choice for consideration to buy.

- We achieve our year-on-year growth and (where known) market share targets.

- Sales activation campaigns are effectively set up and delivered with support from Marketing, Sales, and Manufacturer partners

• Lead the development of any Product

brand(s)

• Be the guardian and steward for the brand

expression in all channels, ensuring that it remains top of mind and the brand of choice to all its user groups

• Actively seek, test and develop new product and market development opportunities

- Awareness, understanding and consideration of the brand increases amongst our target audience(s)

- Every interaction with the brand builds and supports advocacy and trust.

We’re remaining relevant to our customer base and grow the brand into new markets every year.

B2B Sales Activation and CRM

• Maintain an up to date and customer database

• Design and deploy direct and Sales-led

campaigns to increase sales/customer and

the number of Customers ordering

• Develop and maintain a new business and

lead generation pipeline to grow the

Customer base

• Manage an annual Customer

Communications and Promotional Calendar.

• Set and track measurable & stretching

targets.

• Implement feedback mechanisms

- Maximised customers with measurable ROI and share-of-wallet growth.

- Expanded customer base and marketshare

- Enhanced customer engagement with services, promotions, and broader product adoption

- Net growth in Active Customers through higher acquisition than churn.

- Improved Customer and Consumer satisfaction by improving our offer vs expectations and competitor benchmarks

Digital

• Increase the visibility of our brands and

products on the internet using Technical and

Content SEO.

• Use paid media to generate good quality

leads and increase share of search and sales

for our products.

• Grow the reach and effectiveness of our

social media channels by increasing audience

size and engagement on our channels

• Create and maintain a plan for the ongoing

improvement of our websites that incorporates both Performance Metrics and Customer Feedback. Ensure all errors are reported and rectified within agreed KPIs.

• Create and maintain systems to regularly check and update all website content (product and brand)

• Be accountable for increasing direct generated (ecommerce) sales and profit as appropriate

- We increase our share of the available market that is accessible via the internet

- Our engaged social media audience grows, increasing our audience reach.

- Our website performs well and meets Customers’ and Consumers’ needs

- Our website content is up to date and accurate

- We increase the website generated (profit after direct costs) from direct-to-consumer selling.

Deployment of campaigns

• Ensure all campaigns are well defined and

briefed and executed within agreed

deadlines.

• Work with our agencies, the internal studio

and internal stakeholders to ensure campaigns are properly briefed and signed off in good time.

• Campaigns are developed with a 'lowest cost without compromising quality’ mindset and suppliers and stakeholders are continuously and constructively challenged to achieve the best outcomes for the business.

• Curate and assist with shows and the attendance at shows as required including weekends and Bank holidays.

- Campaigns and 100% accurate and deployed on time.

- Changed and production costs are minimised and return on investment is maximised,

- Events are well targeted with clear objectives and measures and executed on brand with a focus on achieving their outcomes

SELECTION CRITERIA: (Minimum qualification for this position)

i) FORMAL TRAINING (specific courses, qualifications and credentials required):

• Preferably a Marketing qualification. • Full driving licence

ii) EXPERIENCE (type and amount of previous experience required):

• At least five years of Marketing or related experience in a B2B environment.

• Experience in a Commercial Marketing role, accountable for sales and lead generation

• Experience in CRM, digital channels and performance marketing is highly desired

• Experience in Product and Brand management is highly desired