We’re looking for a Campaign Marketing Manager who has a passion for live events whether they be music, sporting, or business and hobby focused. Alternatively, you may simply be wildly passionate about our City of Birmingham and proud that we have world class venues to showcase a wide range of interests. A large exhibition centre located in Birmingham is looking for a Campaign Marketing Manager to play a critical role in driving data-driven decision-making within the team. Your mission? To work closely with the B2C Marketing team to optimise campaigns and improve customer engagement, while ensuring integrity and compliance with privacy regulations. Do you enjoy live music, comedy, and in-person events? Are you looking to join a relaxed and friendly, yet passionate, team where you can use data to drive a better user experience and drive the company commercials? This role brings the added perks of a great pension, hybrid working (Monday and Fridays are WFH – yay!), free parking and free meals, and discounted tickets to amazing gigs, shows, and events at the region’s ultimate venues. Your duties:

Support in the development and own the delivery of Exhibitions lead generation plan
Develop and execute comprehensive inbound and outbound lead generation across core exhibitions market, as well as new and diversified markets
Identify, implement, and deliver digital efforts including website optimization, SEO/SEM, email marketing, social media, and digital advertising campaigns to drive traffic, engagement, and conversions.
Oversee the creation and implementation of engaging content and value-add lead magnets
Identify and deliver new ways to attract and generate leads by widening the reach and scope of existing marketing and communications activity
Create high impact creative copy that builds trust and demonstrates credibility and track record of success with multiple clients across sectors
Work collaboratively with the Sales teams, managing online data and monitoring tools to identify and generate leads
Analyse and optimise campaign and channel performance to improve conversion rate and effectiveness of activities
Work in collaboration with the New Business and Venue Services sales team to design targeted campaigns that align with sales goals
Work closely with other teams to develop and deliver activity to launch new initiatives
Contribute to the scoping, planning and delivery of a comprehensive programme of activity to grow the business

We’re looking for a Campaign Marketing Manager with:

Significant marketing experience, with responsibility for a varied portfolio of activities, in a busy commercial environment
Ability to prioritise multiple demands and ensure that delivery is focused on activities that add maximum value
Up to date knowledge and experience of relevant processes, best practice, and tools, with noted focus on lead generation, nurturing and conversion

To apply for this role as Campaign Marketing Manager, please click apply online and upload an updated copy of your CV.Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.

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