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I'm currently partnering with a UK transport organisation to recruit a Marketing Manager specialising in their coach travel division. This is an excellent opportunity to join a well-established brand that's revolutionising how people travel across Britain.
Key Responsibilities
As Marketing Manager, you will:
- Develop compelling marketing campaigns that encourage potential customers to switch from car to coach travel
- Contribute to the company's 3-year Marketing Strategy and Customer Experience Strategy
- Lead delivery of brand, partnerships and student marketing activity for the coach division
- Ensure all campaigns are built on robust research and customer insights
- Work closely with Commercial teams to align campaign activity with business priorities
- Collaborate with Performance Marketing and Content teams to integrate brand strategy across organic channels
- Partner with Marketing Services and Ecommerce teams to deliver seamless customer experiences both physically and digitally
- Manage production processes to ensure campaigns are delivered on time and within budget
- Support development of presentations to gain buy-in from senior stakeholders
- Implement measurement frameworks to track KPIs and extract insights for future campaigns
- Monitor industry trends and identify new marketing opportunities
- Build strong relationships with external agencies and internal stakeholders
- Manage campaign budgets effectively
The Ideal Candidate
You'll be reporting to the Senior Brand Marketing Manager and will need:
- Proven experience in brand marketing and campaign management
- Strong analytical skills with the ability to translate data into actionable insights
- Experience working collaboratively across multiple departments
- Excellent stakeholder management abilities
- Creative thinking with a strategic mindset
- Budget management experience
- Knowledge of the travel or transport sector (desirable)
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