Head of Marketing

Role: Head of Marketing

Location: Based locally in the Midlands/ Yorkshire as travel to sites required

Salary: £65,000K-£80000K DOE

Hours: Monday- Friday

Benefits:

• Bonus potential of 30%
• Car allowance of £500 per month
• 5% pension contribution
• 25 days holidays per annum plus bank holidays
• Flexible working

Position Overview:

Elevation Recruitment are excited to be exclusively recruiting for Prism Healthcare. Prism Healthcare Group has been transforming care for almost forty years. Their journey began with a commitment to support those in need from childhood to their golden years through working with healthcare professionals. Innovation, quality, and customer-centricity have paved the way for their success.

As they look to the future, their history serves as a strong foundation, propelling them forward to continue shaping the future of care with cutting-edge solutions and unwavering dedication to improving the lives of individuals in need. Their Paediatric care key areas span across Homecare Long-Term care, Special Seating Dealers & Export.

Reporting to the Executive Leadership team member, we are seeking a Head of Marketing who will be responsible for driving the strategic marketing initiatives and daily operational marketing activities for the Group. This role requires a dynamic leader who will oversee, coordinate and execute the marketing efforts for the Group's key brands-Repose Seating, Harvest Healthcare, Smirthwaite, Prism Medical UK, and Oxford. The Head of Marketing will be supporting the Export Sales Team to enhance international market reach. This is a new role so a practical approach to executing tasks and putting in place new processes is required.

Key Responsibilities

Strategic Leadership

• Develop and execute a cohesive marketing strategy aligned with the Group's overall business objectives.
• Ensure consistency in brand positioning, messaging, and visual identity across all brands in the Group.
• Analyse market trends, competitor activities, and customer insights to identify opportunities for growth.
• Lead the creation of annual marketing plans, budgets, and KPIs for each brand and the Group.

Team Leadership and Development

• Lead, mentor, and develop a team of brand / product managers, fostering a culture of collaboration and innovation.
• Drive the performance of the marketing team, ensuring delivery on new product launches and other campaign objectives.
• Act as a key point of escalation and decision-making for marketing-related challenges within the Group.

Marketing Execution

• Oversee daily marketing activities, ensuring campaigns, promotions, and product launches are executed effectively and on time, regularly executing tasks themselves.
• Collaborate with product managers to develop and implement marketing plans for new and existing products.
• Guide the development of marketing collateral, digital campaigns, and events to support brand and sales activities.
• Work closely with the Export Sales Team to develop tailored marketing materials and strategies for international markets.
• Manage the Group websites and drive the digital marketing strategy

Stakeholder Engagement

• Partner with senior leadership to align marketing efforts with overall business objectives.
• Build strong relationships with cross-functional teams, including sales, operations, and product development.
• Act as a brand ambassador at industry events, trade shows, and conferences.

Performance Monitoring and Reporting

• Measure the effectiveness of marketing campaigns and strategies, providing detailed reports to senior management.
• Monitor the ROI of marketing initiatives, ensuring efficient use of resources and budgets.
• Adapt strategies based on data insights and evolving market dynamics.

Key Competencies

• Strategic Thinking: Ability to see the big picture while managing complex, detailed marketing plans across multiple brands.
• Leadership and Team Management: Proven ability to lead diverse teams, foster collaboration, and achieve results.
• Practical Approach to Activities: Able to roll sleeves up and get work done themselves.
• Brand Management Expertise: Deep understanding of brand positioning, market segmentation, and product marketing.
• Data-Driven Decision Making: Strong analytical skills to interpret market data and translate insights into action.
• Communication and Influence: Excellent written, verbal, and interpersonal communication skills to engage with stakeholders at all levels.
• Adaptability: Comfortable navigating a dynamic environment and managing competing priorities.

Essential skills & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• A minimum of 8-10 years of experience in marketing leadership roles, preferably in the healthcare, manufacturing or product based distribution sectors.
• Experience in B2B Marketing.
• Experience of implementing new websites and CRM systems.
• Proven track record in managi