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be:technology is thrilled to partner with such a big player within the Ed-Tech space in search of their next Performance Marketing Manager!
Their marketing team plays a crucial role in achieving growth and customer retention leading to valuable interactions.
We are looking for a technically skilled and creative Performance Marketing Manager to join their team and help optimise marketing efforts!
Key Responsibilities:
- Plan, execute, and measure performance-based marketing strategies and campaigns, tailoring them to different target audiences and optimising based on performance data.
- Create and manage paid digital advertising and retargeting campaigns across a range of platforms, including Google Ads, Microsoft Bing Ads, Meta, and LinkedIn, aiming to drive down CPA (Cost Per Acquisition) and maximise ROAS (Return on Ad Spend).
- Analyse campaign performance against KPIs, using tools such as Google Analytics.
- Use data-driven decision-making to improve campaign performance, employing tactics such as A/B testing, UX enhancements, UTM tracking, personalisation, retargeting, heatmaps, and Hotjar recordings.
- Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic.
- Work cross-functionally to create multimedia marketing materials, including success stories, advertorials, website content, video content briefs, and product launch campaigns.
- Liaise with sales, success, and product teams to align marketing efforts with overall business goals and gather market feedback.
- Manage an external digital marketing agency in the technical implementation and refinement of Google Tag Manager, GA4, marketing pixels, and other tracking tags.
- Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of different campaigns on lead generation.
- Prepare regular reports on campaign performance and provide insights and recommendations based on data analysis.
- Stay updated with industry trends and best practices in performance marketing, recommending improvements as technology evolves.
Requirements:
- Proven experience in performance marketing, with expertise in paid digital advertising (Google Ads, Meta, LinkedIn, etc.) and SEO strategies.
- Strong analytical skills, with experience using Google Analytics, A/B testing, and other performance optimisation tools.
- Excellent understanding of digital marketing technologies, including Google Tag Manager, GA4, and marketing pixels.
- Ability to work cross-functionally and manage external agencies effectively.
- Experience with Salesforce and Pardot for marketing attribution is highly desirable.
- Excellent communication skills, both written and verbal.
- Strong organisational skills and ability to manage multiple projects simultaneously.
Ideal Candidate:
- Data-driven and results-oriented, with a passion for performance marketing.
- Experience working in fast-paced, high-growth environments.
- Proactive and able to contribute innovative ideas to improve campaign strategies.
- Strong collaboration skills, with the ability to work well across teams and with external partners.
Benefits:
- Competitive salary and benefits package.
- Opportunities for career growth and professional development.
- 37.5 hours flexible working hours
- 25 days holiday
- 4 company socials a year
If you are an experienced Performance Marketing Specialist ready to take on an exciting challenge, please apply now with your CV and cover letter.
How to Apply:
To apply or learn more about the role, please contact Will Mansell, Recruitment Consultant, at
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.
