SF Recruitment are working with a business based in Birmingham (B4) who are looking for a Head of Commercial Partnerships and SRM to join the team
£90,000 - £95,000
Hybrid
Main responsibilities and key activities
Commercial Partnerships
Create and develop a commercial strategy that brings together the multiple partnership offerings into a coherent proposition
Manage and drive partnership sales activity according to company goals and objectives aiming to accelerate growth and income
Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
Ensure high standards of business development by reviewing and updating the acquisition plan of all partner categories to ensure growth by sector and region as required
Ensure high levels of engagement with all partners and ensure agreed benefits are delivered consistently and to agreed quality service levels
Collaborate with and coordinate diverse teams as necessary (marketing, inward investment, tourism and other workstreams etc.)
Monitor performance of commercial activities using key metrics and prepare reports for senior management
Work with the Finance and Commercial Director to set target and budgets for the year for the Commercial Partnerships
Lead and inspire the team, set clear direction and accountability, ensure high performance, create a culture of continuous personal development
SRM
SRM Operational Oversight: Oversee a direct report SRM delivery team as well as having 'dotted line' functional oversight of the SRM relationships delivered by the Investment Sector Team and Partners West Midlands partnership programme. It is expected that the role will also directly manage a portfolio of priority SRM relationships.
Systems & Processes: Lead the further development and refinement of SRM systems and processes. These will continue to be honed and developed through close working relationships with colleagues in the BI/CRM team. Align both PWM and SRM systems and processes for efficiency and consistency.
KPI Delivery and Accountability: Be accountable for the delivery of agreed service levels. Collaborating with colleagues and harnessing the CRM system a robust set of measures will need to be agreed, monitored and reported.
Business Insight/Intelligence: Oversee the collection and dissemination of the high value business insight which will result from this programme. Working with Business Intelligence and Communications colleagues to ensure that this information is fully leveraged and communicated effectively to stakeholders and that actions are followed up.
Partners West Midlands: Provide the operation oversight of PWM engagement programme. Ensuring that it is aligned with the wider SRM programme and delivered in a similarly robust and structured way.
Department of Business & Trade Liaison: DBT will fund some of the delivery of this programme. It is therefore important that the Head of SRM take a key role in managing this partnership and achieving agreed service levels.
Leadership: Set clear business and personal objectives for direct reports and ensure they take ownership/accountability for their own personal development plans.
Requirements:
- Proven experience as commercial director/head of commercial or other relevant role
- Proven experience in sales and/or marketing and managing relationships with key partners
- In-depth understanding of market research methods and analysis
- Solid knowledge of performance reporting and financial/budgeting processes
- Professional qualification or relevant degree, or equivalent experience in private or public sectors
- Proven track record of delivery of securing six figure sum Corporate Partnerships
- Experience of developing complex corporate partnerships comprising multiple budgets, deliverables/activations and key contacts
- Excellent written, presentation and pitching skills
- Strong networker and influencer with a passion for building partner relationships at all levels
- Demonstrable experience of developing a SRM function within a business.
- Private Sector experience, ideally aligned to at least one of the five strategic sector groups.
- Experience of developing and leading a successful, delivery focussed teams.
- Experience of working with multiple external stakeholders
Head of Commercial Partnerships and SRM
SF Recruitment
Posted 3 days ago, valid for 22 days
Birmingham, West Midlands B4 6FQ

£90,000 - £95,000 per annum
Full Time
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Sonic Summary
- SF Recruitment is seeking a Head of Commercial Partnerships and SRM for a Birmingham-based business, offering a salary range of £90,000 - £95,000.
- The role requires proven experience as a commercial director or in a similar position, with a strong background in sales, marketing, and managing partner relationships.
- Key responsibilities include developing a commercial strategy, managing partnership sales activities, and overseeing a direct report SRM delivery team.
- Candidates should have a professional qualification or relevant degree, along with a track record of securing six-figure corporate partnerships and developing successful teams.
- The position is hybrid and involves collaboration with various teams while ensuring high performance and accountability.