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My client is a cutting-edge Tech solutions firm. Due to growth and innovation an opportunity has arisen for a Digital Marketing Executive to join their wider Marketing function. This role will be hybrid.
As Digital Marketing Executive, you will the be the driving force behind their digital strategy, crafting campaigns that resonate with client and elevate their brand in a competitive landscape. Supported and mentored by the marketing seniors this is a pivotal role that combines creativity, analytical prowess, and technical expertise.
The role will entail
- Developing and implement data-driven, multi-channel digital marketing strategies aligned with business objectives
- Continuously analyse market trends, competitor activities, and emerging technologies to refine digital approach
- Conducting in-depth keyword research and implement advanced SEO techniques to improve organic ranking
- Optimising website content, meta tags, and structure for search engines
- Developing a robust content calendar covering blog posts, whitepapers, case studies, and thought leadership articles
- Crafting and implement a comprehensive social media strategy across LinkedIn, Twitter, Facebook, and Instagram
- Creating engaging, platform-specific content that resonates with their tech-savvy audience
- Analysing social media metrics and adjust strategies for maximum engagement and ROI
- Designing and execute targeted email marketing campaigns using marketing automation tools
- Utilising advanced features of Google Analytics, including custom reports and goal tracking
- Using data visualisation tools to present complex data in an easily digestible format
- Planning and execute multi-platform digital advertising campaigns (Google Ads, social media ads, display networks)
- Plan and execute digital aspects of trade shows, webinars, and virtual events
Applicants will be educated to degree level or equivalent with 12 to 18 months relevant experience in a specifically Digital Marketing based role.
