Digital Account Manager

Digital Account Manager

As a Digital Account Manager, you will:

• Run campaigns across Paid Social, Display, PPC (not all are required and can be learnt on the job).
• Schedule campaigns and occasionally write ad copy for Paid Social or PPC.
• QA and optimise digital campaigns, offering solutions to improve efficiencies.
• Manage campaign budgets.
• Manage external digital partners where applicable for any campaigns that are outsourced.
• Keep up to date with new media opportunities across digital.
• Establish strong relationships with new and existing clients at all levels.
• Manage existing client campaigns across all media channels devising plans and strategies and leading plans from start to finish.
• Liaise with Account and Delivery Executives to ensure all account admin is up to date, including specs and deadlines, delivery reports etc.
• Lead on projects, managing the direction of work and ensuring the team are kept on schedule and on-brief.
• Manage the profitability of accounts and identify areas for client growth.
• Be confident at presenting and be able to communicate your thoughts and ideas effectively.
• Contribute to new business pitches alongside the wider team.
• Be able to utilise planning and research tools to aid in the justification of media plans.
• Be able to confidently manage client expectations.
• Identify and solve any problems that may arise.

Skills Required:

• Experience using Paid Social and/or Google Ads.
• Experience using Google Analytics.
• Understanding of tracking and pixel implementation.
• Analytical thinking.
• Organised and forward thinking.
• Keen eye for detail.
• Problem solving skills.
• Excellent communication.
• Ability to work as part of a team or independently.
• An ability to follow processes.
• Confident at presenting.
• Able to mentor younger members of the team.
• Experience using Keynote, Powerpoint, Word, Excel and Google Workspace.

Work Experience Required:

• 2+ years digital media experience in an agency or equivalent.