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- Develop an aligned marketing calendar incorporating all relevant aspects of brand and product marketing activity
- Execute marketing and brand activation plans with excellence against agreed KPI’s
- Drive brand awareness, consumer engagement and sales ensuring all commercial and strategic goals are met
- Manage external agency and supplier relationships and maximise return on investment
- Build and manage relationships with key media and influencers to drive KPIs
- Understand product, dealer and consumer, identifying target markets and analysing market trends
- Closely co-operate with sales, CRM and other key stakeholders to secure a best practice level of implementation of marketing strategy
- Lead the execution and implementation process for brand activation tool kits from briefing requirements to multi-channel deployment
- Conduct relevant reporting activities to measure efficiency and commercial success
- Manage budgets and costs within agreed measures
- Be the “company consumer activation” point of contact both internally and externally
- High professional maturity
- Highly collaborative with strong copywriting and communication skills
- High influencing skills and ability to make fact-based decisions
- Strong analytical skills
- Structured, organized and process orientated
- Strong business acumen, ability to assume a broader perspective (cross-markets)
- Ability to work effectively within a team environment and under pressure
- Minimum 10 Years marketing management experience
- Marketing Strategy Development and Implementation
- Market Analysis and Advertising Campaign Management
- PR and Influencer marketing
- Brand Management and Product Marketing
- Digital Marketing
- Social Media Marketing and Email Marketing
- Experience in the high value product Industry is a plus
