My client is looking for an enthusiastic, organised and results-driven Marketing Manager who will be in charge of creating, planning, and executing the marketing plan for the company's largest segment - Club (gyms). Working with National chains through to independent boutique gyms, this role offers challenge, fun and variety.

You must have your own vehicle and be able to travel between sites when needed (Mileage can be claimed back!).

Client Details

This growing and impressive Bracknell client, is a world leader in designing and manufacturing fitness equipment. They have rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries!

Description

The kety responsibilities for the Marketing Manager will be:

Execute the segment marketing plan, in accordance with the Marketing Director, to meets the aims of the company plan
Be responsible for initiatives, ideas and achieving targets for new lead generation (digital e-mails, mailouts, campaigns) within the segment
Organisation and management of segment event tradeshows, seminars and clinics starting from a clear brief to execution, review and learnings
Support customer sell out to promote their facility and, in turn, products and solutions - supporting with graphics, branding, social media posts, videography and photography
Create best practice content to be used on social media channels - Newsroom blog and LinkedIn
Campaign and database management using Salesforce to ensure all data is maintained and consistent with the business objective of effective lead management
Manage the marketing budget, provide reporting and analysis to monitor marketing activities and return on investment of initiatives
Support the Inside Sales team with campaigns to maximise leads and contacts
Develop lead-generating campaigns able to reach new potential customers as well as maintaining existing customers loyalty
Bring ideas, inspiration, energy and an output focus to the team!

Profile

The successful Marketing Manager will have the following:

Experience/knowledge of running campaigns and large events
Experience connecting with B2B customers to achieve common goal
Project and partnership / customer management experience
Knowledge of CRM (preferably Salesforce)
Experience/knowledge of fitness and wellbeing market (would be advantageous, but not essential)

Job Offer

On offer for the successful Marketing Manager is:

Competitive salary of £50,000 plus annual bonus scheme!
Opportunity to work within the biggest segment of the business - Clubs
Bracknell based office location, 5 days
Exposure to new products and solutions
Product employee purchase scheme