CRM Manager

A newly created role within an established market leader, this is your opportunity to build and lead a data-driven CRM marketing function from the ground up. With a vast product range and continuous innovation, this interiors products manufacturer is looking to strengthen their marketing capabilities by developing targeted, insight-led campaigns that engage, educate, and convert.

If you're an experienced CRM marketer who thrives on creating strategy, segmenting data, and delivering highly personalised campaigns, this is your chance to take full ownership of CRM marketing in a business investing in growth.

• Proven experience in a CRM-focused marketing role.
• Strong understanding of B2B marketing principles and data-driven segmentation.
• Confident in developing strategy, running campaigns end-to-end, and optimising performance.
• Strong copywriting skills to craft compelling content and CTAs.
• Highly self-sufficient and proactive, able to drive initiatives forward independently.
• Proficient in CRM and marketing tools such as Mailchimp, Adobe Creative Suite, and Microsoft Office.

• Devising and implementing a CRM marketing strategy aligned with business goals.
• Developing segmented customer audiences and running highly targeted campaigns.
• Creating lead-nurturing initiatives to increase engagement, leads and sales.
• Collaborating cross-functionally with the commercial, marketing and sales teams.
• Managing end-to-end campaign execution - from strategy to deployment and analysis.
• Running A/B and multivariate testing to optimise performance.
• Writing compelling marketing content that drives response and engagement.
• Working with designers to ensure creative is engaging, consistent, and on-brand.
• Briefing sales and outbound teams on campaign objectives and results.
• Building and leading a growing team, managing both internal and external stakeholders.

This is a rare opportunity to shape a brand-new function in an established and successful business. If you're a results-driven CRM marketer who wants to make a tangible impact, apply now.

Where You'll Be Based:

With nearly 70% of the staff being in operational roles, which require them to be on site, the business has adopted a collective approach to support this meaning all roles across the company are full time at the office. The office in an out of town business park off the M62 which is easily accessible if you have your own transport and offers free parking. Those without a car and licence will likely find access difficult. Commutable towns and cities include Leeds, Huddersfield, Bradford and Halifax.

Applications for this CRM Manager job will be reviewed ASAP or for an informal chat, please get in touch with Tom Fordham. Don't worry if your CV isn't up to date. Just send me what you have and we can discuss how to progress.

MET Marketing is acting as an employment agency in relation to this CRM job.

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