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Head of Ecommerce Sales - Platforms
This is an opportunity to join our rapidly growing team in Bridgend, South Wales. Over the last few years, our eCommerce channels have seen rapid growth at an average rate of 100% each year. This newly created position will be an integral part of our team as we embark on the next phase of our journey.
Description
Drive Amazon channel growth, optimise customer experiences and help lead our team to success in the dynamic and changing world of eCommerce.
You will be crucial in developing and implementing effective strategies, managing multiple Amazon marketplaces, and driving channel growth. You must possess strong interpersonal and communication skills, strategic thinking abilities, problem-solving proficiency, and a deep understanding of eCommerce marketing and analytics.
Knowledge and understanding of the Amazon platform, its algorithm, eco system and best practices is essential for success in this role. Good understanding of Amazon PPC is also highly desired, although not essential.
Key Responsibilities
- Develop and implement comprehensive e-commerce strategies and plans aligned with business objectives to drive online sales growth.
- Manage, maintain, and update the e-commerce platform, ensuring a seamless and user-friendly online shopping experience for customers.
- Monitor and analyse market trends, customer behaviour, and competitor activities to identify opportunities for improvement and drive business growth.
- Utilise industry best practices, emerging technologies, and digital marketing techniques to optimize the e-commerce website's performance.
- Analyse data, including web analytics and customer insights, to identify areas for improvement and implement strategies to enhance the customer experience and increase sales.
- Developing Strategies for new product launches.
- Conducting keyword research using tools such as Helium10 or Data Dive, in order to help optimise our listings.
- Assisting with execution of PPC campaigns and ensuring that the campaigns align with our strategies.
- Liaising with our FBA & Inventory team, to ensure that our products are always kept in stock.
- Prepare regular reports on the performance of the e-commerce platform, including key metrics, sales trends, customer behaviour, and campaign effectiveness.
- Staying up-to-date with the latest marketplace trends, technologies, and best practices to ensure optimal account performance.
The character we’re looking for:
- Adaptable to changing situations and market dynamics.
- Quick learner and passionate about staying up-to-date with industry trends and best practices.
- Highly organised and detail-oriented to manage multiple projects and tasks effectively.
- Self-motivated and results-driven, able to take the initiative and drive projects forward.
- Strong team player, collaborating effectively with colleagues and stakeholders.
- Analytical thinker who can derive insights from data and make data-driven decisions.
Understand the following:
How to leverage Amazon Brand Analytics tools and third-party analytics tools to analyse customer behaviour and optimize marketing strategies.
In the competitive world of Amazon selling, understanding your customers is key to success. The ability to segment customers and analyse their behaviour can provide valuable insights that guide decision-making and drive revenue growth.
Metrics Available through Amazon Brand Analytics Tools
- Search Frequency Rank: This metric ranks the popularity of keywords searched by customers on Amazon, allowing sellers to identify high-demand keywords.
- Market Basket Analysis: It helps sellers understand which products are frequently purchased together, enabling cross-selling and upselling opportunities.
- Repeat Purchase Behaviour: This metric provides insights into customer loyalty by revealing how often customers repurchase a product.
- Customer Demographics: Amazon provides demographic data, including age, gender, and location, allowing sellers to tailor their marketing strategies accordingly.
Segments Available through Amazon Brand Analytics Tools
- Top Customer Reviews: This segment helps sellers identify customers who have left positive reviews for their products, allowing them to engage with these loyal customers and request additional reviews.
- Competitor Comparison: This segmentation enables sellers to compare their brand's performance against competitors in terms of search terms, conversion rates, and more, providing invaluable competitive insights.
- Traffic Source Analysis: This segment allows sellers to analyse customer traffic sources, such as organic search, paid ads, or social media, helping them optimize marketing efforts.
Desired Skills and Qualifications:
- 1-2 years of experience in the Amazon marketplace.
- Proficiency in Excel or Google Sheets.
- Strong analytical skills to help track and analyse performance metrics.
- Excellent communication, problem-solving, and project management skills.
- Ability to work both independently and collaboratively in a cross-functional team environment.
- Highly organised and detail-oriented to manage multiple projects and tasks effectively.
- Adaptable to changing situations and market dynamics.
Benefits
- Competitive salary based on experience
- Company pension scheme
- On-site parking
- Employee discount
- Casual dress code
This is a full-time, on-site role based in Bridgend, South Wales.
