Industrial Marketing Manager

Job title: Industrial Marketing Manager Role Overview:

• Be the industry expert and take ownership for marketing the Industrial sector: demonstrate a best in class understanding of the Industrial product portfolio, route to market, customers and competitors.
• Maintain and develop brand positioning, differentiation strategy and value proposition across the Industrial markets.
• Maximise profitability of the Industrial product portfolio; assist Head of Industrial Products & Markets to build and implement strategy for growth in line with wider company strategy and objectives.

Duties:

• Conduct thorough market research to identify trends, opportunities, and customer needs within the industrial sector.
• Analyse competitor strategies and market positioning to identify gaps and potential growth areas. Brand Management & Positioning:
• Drive brand awareness and positioning for the company's Industrial product portfolio.
• Develop compelling product messaging and value propositions that resonate with industrial clients.
• Oversee the creation of marketing collateral, including brochures, datasheets, case studies, and presentations.
• Develop and execute multi-channel marketing campaigns across digital platforms (website, email, social media, etc.) and traditional channels (trade shows, print ads, direct mail).
• Leverage SEO, SEM, and content marketing strategies to increase online visibility and lead generation. Customer Engagement & Relationship Building:
• Foster strong relationships with key industrial customers, distributors, and stakeholders.
• Work with the Sales team to develop lead generation campaigns and support business development efforts.
• Manage customer feedback and insights to continuously improve marketing tactics and product offerings.
• Oversee events, sponsorship and relationships with brand ambassadors; attend events where required. Product Launch & Promotion

Experience:

• 5+ years of experience in marketing, ideally from an industrial, manufacturing or engineering background.
• Proven track record of developing and executing successful B2B marketing strategies, with experience in the lubricants industry highly preferred.
• Strong understanding of industrial markets, sales cycles, and customer needs within the lubricants sector.
• Proficient in digital marketing tools and platforms (SEO, SEM, social media, email marketing)
• Excellent written, verbal, and presentation skills.
• Strong analytical skills and experience with marketing performance tracking and reporting.
• Ability to work effectively both independently and as part of a cross-functional team.
• Project management skills with an ability to manage multiple initiatives simultaneously.
• Computer literate with good knowledge of Microsoft Office programmes