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What You'll Be Doing?
- Develop and execute multi-channel demand generation campaigns, including content marketing, webinars, email marketing, social media, and paid advertising.
- Utilise Hubspot to build and maintain a lead scoring framework, identifying high-quality leads for sales follow-up.
- Optimise lead nurturing processes to improve conversion rates, reduce churn, and increase customer lifetime value.
- Create and produce high-quality marketing content addressing prospects' and customers' pain points.
- Conduct A/B tests and analyse campaign performance to make data-driven improvements.
- Manage online marketing channels, including SEO, PPC, email marketing, and social media, optimising for maximum reach and conversion.
- Collaborate with cross-functional teams to ensure campaigns align with business objectives.
- Set campaign KPIs, analyse marketing data, and report on MQLs, SQLs, and pipeline contributions.
What Experience You'll Need to Apply?
- Bachelor's Degree in Marketing, Communications, or a related field.
- 5+ years of experience in B2B demand generation, including outbound marketing and inbound lead generation.
- Proven success in driving pipeline growth and revenue through integrated campaigns.
- Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced environment with high expectations and tight deadlines.
- Strong analytical skills and experience using data to inform decision-making and strategy development.
- Experience managing budgets and balancing competing priorities effectively.
What You'll Get in Return for Your Experience?
- Salary: £50,000 - £65,000
- Comprehensive benefits package including healthcare and private medical insurance.
- 27 days holiday (increasing to 30 days with the option to buy/sell up to 3 days).
- Support with cost of living through vouchers and discounts on leisure, retail, and travel.
- Work-life balance initiatives.
- Opportunities for career advancement in a dynamic, people-first culture.
What's Next?
If you're interested in this role, please apply or contact Dom.
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