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Your responsibilities:
- Develop and implement growth strategies to drive customer acquisition and revenue, tailoring acquisition campaigns through customer segmentation, targeting high-value segments across diverse demographics.
- Leverage digital and traditional marketing tactics, including paid search, social media, display advertising, influencer partnerships, direct mail and print to drive awareness and acquisitions.
- Optimise acquisition efforts specifically for their subscription-based products, leveraging expertise in subscription marketing to increase recurring customer sign ups.
- Lead brand awareness campaigns to increase visibility in target demographics and strengthen loyalty.
- Use analytics tools to track channel performance, setting KPIs and evaluating campaign effectiveness, whilst conducting regular analyses to adjust acquisition strategies, test new channels and implement data-backed improvements.
Skills & experience:
- Five or more years in a similar role in growth or acquisition marketing, ideally within a subscription-based, direct-to-consumer brand.
- Hands-on experience with paid digital channels (e.g. Google Ads, Facebook Ads, programmatic advertising) and offline marketing channels (e.g. print advertising, direct mail).
- Proficiency in data analytics and performance tracking, including analytics tools (e.g. Google Analytics) and A/B testing and CRO tools.
- Experience growing a subscription-based, direct-to-consumer business in the UK.
This is a key new position within the business, perfect for an ambitious, data-driven individual with a passion for growing a direct-to-consumer business. Apply now!
