Hoop Professional Services & HR is recruiting on behalf of our client for an experienced Loyalty Programme Manager to take ownership of a brand-new loyalty app launch and drive customer engagement through data-driven CRM strategies.This role is split 50/50, reporting into both the Head of Marketing and Head of eCommerce, making it an exciting opportunity for someone who can blend strategic marketing, CRM expertise, and data analytics to enhance customer loyalty.What You’ll Be Doing:-Leading the launch and ongoing management of a brand-new loyalty app.-Developing and executing CRM & customer engagement strategies to drive retention and revenue.-Using data & analytics to optimise loyalty campaigns and measure success.-Managing customer insights & reporting, ensuring data is leveraged effectively.-Collaborating with marketing, eCommerce, and digital teams to align loyalty initiatives with wider business goals.What We’re Looking For:-Proven experience in loyalty programmes, CRM marketing, or customer engagement.-Strong data analysis and reporting skills, with experience using CRM & analytics tools (e.g., Salesforce, Google Analytics, Power BI).-Experience working on loyalty app launches or similar digital engagement platforms.-Ability to manage cross-functional collaboration, working with marketing, eCommerce, and data teams.-A strategic thinker with hands-on execution skills in campaign planning, personalisation, and customer retention strategies.This is a fantastic opportunity for someone who thrives on data-driven decision-making, CRM optimisation, and customer engagement.Apply now!
Back to searchLoyalty Marketing Manager
Hoop Recruitment
Posted 2 days ago, valid for 20 days
Cardiff, South Glamorgan CF5 1DR, Wales
Full Time
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Sonic Summary
- Hoop Professional Services & HR is seeking a Loyalty Programme Manager for a new loyalty app launch, focusing on customer engagement through data-driven CRM strategies.
- The role involves leading the app's launch, managing CRM strategies, and utilizing data analytics to optimize campaigns and drive customer retention.
- Candidates should have proven experience in loyalty programs or CRM marketing, strong data analysis skills, and familiarity with tools like Salesforce and Google Analytics.
- The position requires collaboration with marketing and eCommerce teams, emphasizing strategic thinking and hands-on execution in campaign planning.
- The salary for this role is competitive, and applicants should have a minimum of 3 years of relevant experience.
