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CRM Executive

Succeed Recruitment Solutions
Posted 9 days ago, valid for 8 days
Location

Chester, Cheshire CH16LT, England

Salary

£60,000 - £72,000 per annum

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Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • We are seeking an experienced CRM Executive for a 12-month fixed-term maternity cover with a leading Tour Operator.
  • The role involves supporting the CRM strategy, managing email and SMS marketing campaigns, and optimizing communications to enhance customer loyalty.
  • Candidates must have previous experience in CRM marketing and a proven background in digital marketing.
  • The position offers a competitive salary of £30,000 plus commission.
  • Applicants should possess strong project management skills and a solid understanding of marketing principles, with experience in end-to-end email campaign development.

We're looking for an experienced CRM Executive to join a leading Tour Operator for a 12-month fixed-term maternity cover. This is an exciting opportunity to join our client and play a key role during this period.

The successful candidate will work closely with the CRM Manager and Head of Marketing, taking over key responsibilities and ensuring a smooth transition during the maternity leave period. The CRM Executive will support the CRM agenda within marketing, building and optimising CRM communications to drive bookings, increase loyalty and lifetime value of customers.

Our client can offer a competitive salary of £30,000 plus commisson, so if this role is of interest to you, please press the apply online button now!

Role of CRM Executive:

  • Supporting the CRM strategy to improve customer loyalty and retention
  • Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns
  • Manage monthly email marketing calendar
  • Deliver flawless campaign execution by working to agreed processes and SLAs
  • Ensuring marketing is delivered against agreed tone of voice and brand guidelines
  • Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
  • Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
  • Manage reporting of regular email campaign, comparing performance against the targets, and communicating to internal stakeholders
  • Identify new target audiences for email campaigns

Skills required for the role:

  • Previous experience in CRM marketing
  • Proven experience in a digital marketing position / similar role (essential)
  • Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc. tools
  • Experience of end-to-end email campaign development and automations.
  • Experience with A/B testing
  • Strong project management skills

If you’re interested in learning more about this CRM Executive role, please press the apply online button now!

Not for you? Then please visit our website to view the other exciting roles we have available; www.succeed-recruitment.com

Succeed Recruitment Solutions - for the best Travel jobs, Multilingual jobs and Contact Centre jobs.

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.