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- Annual Salary: £70k - £80k
- Location: Chippenham (Hybrid, 2-3 days per week in office)
- Job Type: Full-time
Join a pioneering engineering business that is introducing innovative products to the housing sector. We are seeking a Head of Marketing with solid B2B experience in the construction industry, adept in both traditional and digital marketing channels. This role is crucial for leading marketing efforts not only in the UK but also expanding into European markets.
Day-to-day of the role:- Devise and implement short and long-term marketing strategies to enhance the brand's presence and market penetration.
- Plan and execute multiple marketing initiatives across various platforms including digital and traditional media.
- Oversee content creation including copywriting, graphic design, and video editing.
- Manage SEO and SEM to optimize brand visibility and lead generation.
- Analyse and report on marketing campaigns' performance, assessing ROI and KPIs to refine strategies.
- Develop and maintain marketing automation infrastructure to streamline processes.
- Collaborate with internal and external stakeholders to ensure cohesive brand messaging and strategy implementation.
- Manage social media, email marketing, and influencer marketing activities to engage with different demographics.
- Oversee the marketing budget, ensuring optimal allocation and spend to maximize returns.
- Proven experience in developing and implementing successful marketing campaigns, preferably within the construction sector.
- Strong analytical skills to interpret market data and campaign results.
- Creative mindset with a strong grasp of graphic design software and online marketing tools.
- Excellent command of major social media platforms including Facebook, Instagram, Twitter, TikTok, and LinkedIn.
- Outstanding written communication skills, capable of crafting engaging content.
- Deep understanding of customer and market dynamics and requirements.
- High proficiency in managing SEO, SEM, and marketing automation tools.
- Competitive salary range of £70k - £80k.
- 25 days holiday + bank holidays
- Flexible hybrid working model, allowing for a balance between office and remote work.
- Opportunity to lead marketing initiatives in a growth sector with potential for European expansion.
- Dynamic work environment where creativity and innovation are highly valued.
Interested? Apply online or contact Jo Aldred at REED Marketing & Creative for more information
