Digital Marketing Specialist

Digital Marketing Specialist | Up to £32k | Chippenham (Hybrid)**

We’re looking for a passionate Digital Marketing Specialist to join this dynamic marketing team, reporting directly to the Digital Marketing Manager. If you're a tech-savvy marketer who thrives on all things digital and technology, and you want to make an impact in a B2B environment, we want to hear from you!

Key Responsibilities:

• Collaborate with the Digital Marketing Manager to develop and implement the digital marketing strategy, focusing on lead generation, brand awareness, and social media.

• Manage and execute paid social media campaigns and Search Engine Marketing (SEM) initiatives with internal teams and agencies.

• Oversee website updates using the CMS and work on improving user experience and website projects.

• Plan and schedule social media content, tracking performance against KPIs.

• Use marketing automation tools to drive campaign success and promote B2B services.

• Work with the internal design team to create engaging assets for social media, emails, and PPC campaigns.

• Analyse digital performance using tools like Google Analytics and Salesforce to optimize results.

• Stay on top of digital marketing trends and contribute to the long-term success of the strategy.

Skills & Experience:

• 1-2 years of digital marketing experience in a B2B setting, ideally with knowledge of content writing, marketing automation, and social media.

• Strong project management skills with a proven track record of delivering campaigns from start to finish.

• Excellent communication skills, including copywriting, proofreading, and editing.

• Strong organizational skills and the ability to juggle multiple projects at once.

• Experience using website CMS, social media management tools, and analytics platforms.

• Qualifications:

  • Degree in Marketing, Business, or a related field (desirable).

  • Knowledge of marketing automation platforms, Salesforce, and Adobe (desirable).

  • Certifications in Google Analytics or other digital marketing qualifications (desirable).

• Hybrid working model.

• A supportive, safety-first workplace with great benefits, including a pension scheme, generous holiday allowance, cycle-to-work scheme, and employee discounts.