Marketing Manager

Marketing Manager - If you are a passionate marketer ready to make a significant impact, we would love to hear from you!

We are looking for a Marketing Manager to join our dynamic team in Coventry, West Midlands on a full-time, permanent basis.

About us:

With over 45 years of experience in helping small to medium-sized businesses achieve outstanding success. Oldfield Accountancy& Advisory is more than just an accountancy firm, we are dynamic tax advisers and business growth specialists based in Coventry. Our unique approach enables us to support our clients in growing their businesses, generating cash, maximising profitability, and building valuable enterprises, while also providing top-tier tax planning strategies.

Fantastic company benefits include:

• Competitive Salary: Our offer is a starting salary of £40,000 - £50,000 (dependant on experience)
• Holiday: 30 days including bank holidays
• Flexible Working Hours
• Profit Share Scheme, Company Car/Car Allowance & Medical Insurance (after qualifying period in role)
• Employee extras such as: Complimentary Quality Lunch, Reward Lunches and Team Building Days

About the role:

As our Marketing Manager, you will be at the forefront of our marketing initiatives, shaping the way Oldfield Advisory engages with clients and prospects. This is a pivotal role where you will develop and implement comprehensive marketing strategies to win new clients, ensuring our brand resonates in a competitive marketplace. You will lead a dynamic marketing team, driving innovation and building strong client relationships. You will oversee recruitment, training, and engagement initiatives within the Marketing Team.

Main Duties and Responsibilities include:

Promotional Marketing:

• Develop and execute marketing strategies that align with our business goals.
• Draft a compelling brand narrative and content strategy to enhance engagement.
• Create messaging frameworks and manage PR campaigns for effective communication.
• Oversee campaign execution, project management, and stakeholder engagement in both digital and print formats.

Selling & Growth Marketing:

• Design lifecycle marketing and customer retention programmes that boost lead generation.
• Collaborate with the account management team to cultivate long-term client relationships.

Product Marketing:

• Formulate go-to-market positioning and sales enablement materials.
• Ensure that market research is accurate and actionable, providing insights for competitive intelligence.

Digital Marketing:

• Create a multi-channel digital strategy, including content marketing and SEO frameworks.
• Manage paid campaigns and influencer partnerships, optimising ad performance through analytics.
• Utilise marketing technology for data analysis and dashboard collation

About you:

You will need a minimum of 5 years of experience in a marketing role, with at least 2 years in professional services. You should possess strong project management skills, enabling you to prioritise multiple projects across various channels. Proven people management capabilities are essential, along with experience in leading teams and managing supplier relationships. Creativity and effective communication are vital for confident copywriting, editing, and crafting persuasive content. Additionally, familiarity with CRM systems, data analysis, and marketing technologies will be instrumental in your success.

If you have all the relevant skills and experience and would like to join our company, please apply by forwarding an up-to-date CV as soon as possible. We look forward to hearing from you.

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If you require any reasonable adjustments such as access or information in an alternative format, please inform us soon as you are able so that we can make the appropriate adjustments.

No recruitment agencies, please

Additional keywords: Marketing Strategy, Branding, Digital Marketing, PR Campaigns, Customer Retention, Marketing Manager, Marketing, Lead Generation

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