- Develop and implement paid media strategies aimed at lead generation and delivering high ROI.
- You will oversee budget allocation and manage campaigns across platforms such as Google Ads, Microsoft Ads, and Meta.
- Design lead-generation campaigns, working closely with CRO & UX teams to enhance landing pages and improve conversion rates.
- Manage all aspects of paid media campaigns, including A/B testing, performance monitoring, and real-time optimisation to ensure efficient ad spend and increased ROI.
- Work closely with content, SEO, and creative teams to align strategies, while regularly providing performance insights to leadership.
- Lead and mentor a team of paid media specialists, ensuring continuous learning and development.
- Paid media management experience is Essential.
- Proficiency in platforms such as Google Ads, Meta Ads, and Microsoft Ads.
- Excellent analytical skills
- Strong communication skills and the ability to work collaboratively with cross-functional teams