Marketing Specialist

Marketing Specialist

Salary 30,000 - 35,000 pa

Croydon

As a busy manufacturing and manufacturing services company, we are seeking a Marketing Specialist to join our team and help us promote our products and services to our customers and potential customers.

Duties of this role includes:

• Support Marketing efforts and help build the brand;
• Copywriting and Content Creation, such as writing marketing material, website content, blog posts, case studies, covering both digital and traditional marketing channels;
• Manage Marketing campaigns for existing products and new product launches;
• Update the company Website and Social Media with engaging content, case studies, and information on new products and company activities;
• Undertake Market Research on industry trends, competitor analysis and customer insights;
• Support Branding and Design efforts by working closely with Graphic Designers to produce Marketing materials that align with brand identify;
• Organise and promote Trade Shows and Events that showcase the product and service offering;
• Undertake SEO tasks and updates to ensure the website has the best opportunity to be found in search results;
• Analyse weekly/monthly website performance using Google Analytics to spot trends and areas that can be improved;
• Take responsibility for the Design and Management of Email campaigns, developing templates, testing and tweaking to ensure above-average opens, click throughs and conversions;
• Manage a d segment Email lists into different categories such as newsletter, promotional, customer, prospect etc;
• Assist with Lead Generation activities by converting social media traffic into leads that may convert into a sale;

Experience and Skills expected of Applicants:

• Strong written and verbal communication skills;
• An indelible passion and enthusiasm for Marketing;
• B2B Marketing experience in both Digital and Traditional Marketing methods;
• Understanding of SEO, Email Marketing, Analytics Tools, Social Media Management Software;
• Content Creation and Copywriting experience.

Please apply with CV and Cover Letter.