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Role: Brand Manager DoncasterÂ
Salary: £35000K DOE
Hours: 9am- 5pm Monday- Friday
Benefits:
- BUPA and health cash plan
- 3% Pension
- 5% potential annual bonus
- 25 days holiday plus bank hols
- Hybrid working model- 3/2 day split
Position Overview:
Elevation Recruitment are excited to be recruiting for one of the UK’s largest distributors.
Reporting to the Head of Marketing you will be supporting the marketing activity for the portfolio of the clients’ own brands and retailer activity focussing on: picture portal, focus on guides, core range guides, category learnings.
Ensuring marketing activity and investment contribute to the commercial success of all own Brands – from internal communications, and trade marketing (depot activation, internal publications, events) to consumer activity (digital, press, etc.) Helping own brands to continue to grow, driving awareness and engagement.
Responsibilities:
- Development and communication of own brand strategy and communications plan to deliver awareness and increased sales, updating plan based on performance
- Work with trading and RDM teams to ensure own brand plans match agreed commercial objectives. (Increase sales / distribution)
- Liaison with members to ensure marketing plan is delivered, taking feedback for development
- Manage the brands – supporting promotional activity, range development, marketing communication, and campaigns both printed and digital
- Analyse and track brand performance using consumer and shopper research data (Nielsen, Kantar, EPOS) to identify growth opportunities that drive penetration, distribution and trial
- Build brand manuals and ensure compliance across the marketing mix, updating proposition as market demands (tastes, competition, etc)
- Management of relevant agencies to deliver the plan
- Manage own brand P&L/budget for marketing
Skills and Qualifications:
- Brand management- experience of supporting on all elements of brand including strategy, brand plan development and execution
- Marketing ability – experience of managing multiple, complex communication channels
- Ability to assess creative ideas and identify improvements
- Ability to persuade and influence
- Project and campaign management
- Budget management and optimisation of spend
- Ability to manage and work effectively with agencies
- Ability to manage a busy workload to a deadline
Background Knowledge/Experience:
- Experience in an ABM role or similar, at least 3 years marketing experience
- Experience in developing collateral for brand guidelines
- Excellent insight and understanding of working with mixed audiences to deliver targeted marketing campaigns
- Creative communications (appreciation and understanding)
Key Result Areas:Â Â
- Sales of own brands are increased by through creation of an effective communication plan
- Increased Sales/Distribution by matching commercial objectives with Own brand plans
- Adherence to brand manuals for all collateral
- Growth opportunities and plans for the future in place
