Commercial & Category Analyst

Role: Commercial & Category Analyst-  Doncaster 

Salary: £30000K 

Hours: Monday- Friday 37.5 hours per week

Benefits:

• BUPA and health cash plan
• 3% Pension
• 5% potential annual bonus
• 25 days holiday plus bank hols
• Hybrid working model- 3/2 day split
• Private healthcare for employees/ spouse/ family

Position Overview:

Elevation Recruitment are excited to be recruiting for one of the UK’s largest distributors.

Reporting to the Category Controller you will be supporting the commercial team with analysis and interpretation of data relating to category, promotional and pricing performance. This person will be the liaison point for Suppliers, Members, Data Providers, and personnel appertaining the analytical & category functions.

The Commercial & Category Analyst will coordinate and develop the analytical capabilities of the Commercial Team in support of the wider business; to improve efficiencies, stakeholder connectivity, and knowledge to positively influence business decisions & performance. To support the Category Management function, providing insight/content for digital & printed Range collateral, coordinating implementation with relevant Field Teams.

 Key Result Areas:

• Accurate and relevant market data gathered and analysed as agreed
• Provide Management Reports in the format and standard required
• Complete internal/departmental projects to specified deadlines & within budget
• Deliver Plan for Profit Guides & associated collateral to specified deadlines & within budget
• Provide the Tools necessary for Field Team to execute Core Range Standards

Responsibilities:

Data Analysis & Reports:

• Data Analysis -Gather, analyse and interpret data from across industry/channel, supplier & other internal/external data sources relating to core range, own brand and promotional performance audits
• Management Reports & Tools - As part of a multi-departmental data team, use analytical applications such as SQL and Power BI to provide Management reports & tools to facilitate wider business decisions relating to Membership Criteria, Promotional, Pricing & Competitor analysis
• Stakeholder relationships- develop positive relationships with key suppliers, internal and external stakeholders such as marketing and optimisation champions
• Performance Evaluation - Analytically support Commercial & Trading teams to provide performance evaluations, market/supplier insights, industry trends, and competitor knowledge to demonstrably improve results across the company’s Core Range and commercial benefit

Category Management (Plan for Profit)

• PfP Core Range Guides & PfP Focus On - Manage all critical paths/timelines associated with Retail Core Range guides in line with Standard Operating Procedure (SOP), budget & performance parameters set by the business
• Stakeholder collaboration - Positively manage internal & external stakeholder relationships; working with Trading & Marketing teams, key FMCG suppliers and external agencies required to deliver the end-to-end range management process associated with Core Range Guide schedule. To build & strengthen supplier relationships into order to increase their investment into distributable revenue from these programs to meet annual KPIs in this area
• Industry knowledge, Market trends & legislation - To draw knowledge from Industry, Supplier, & internal sources (insight, sales & trend data, to provide range and merchandising direction for both Retail & Out of Home (OOH) Foodservice/On Trade divisions. To keep up to date with market trends, policy or legislative changes that could affect Members & their extended customer base, using these to influence ranging advice, and communicate these to the appropriate stakeholders across the Group
• Category Management Tools - To improve range, category & analytical tools across the group structure.
• Planograms - To maintain an accurate & up to date portfolio of Promotional & Retail planograms (core, extended, regional, seasonal & personalised ranges), through the use of the Relex Customer Centric Merchandising (CCM) platform and various Member communication tools. To provide the commercial & Planogram content for PfP Instore View – 3-weekly Retail promotional presell. To expand regional & Member personalised capabilities of the CCM system, to better reflect the the localised needs or our Members & their Retail estate
• Instore view and instore magazine- use media channels to positively represent core initiatives and principles

Skills and Qualifications:

• Ideally, degree in business studies, computer science or suitable analytical qualification
• Strong project management, organisational/planning skills, and attention to detail
• Superior analytical thinking skills - the ability to evaluate large amounts of data and present information in both quantitative and qualitative formats
• Self-motivated, with ability to work both independently and within a team

Background Knowledge/Experience:

• Relevant experience - analytics, category, marketing, supply chain, or related business field
• Experience of marketing through content creation ideally
• Convenience Retail/Wholesale, Foodservice or On Trade knowledge preferable
• Strong IT Skills - Microsoft/Reporting, data analysis & output (ideally, experience with SQL, Power BI or equivalent)
• Excel experience- advanced required