Senior Performance Marketing Manager

Job Title: Senior Performance Marketing Manager

Location: Doncaster

Salary: Up to £50,000 per annum

About the Role:

Our client is on the lookout for a Senior Performance Marketing Manager to spearhead lead generation efforts for off-plan investments, aiding in their growth objectives. This role involves leading a small marketing team and devising strategies that drive profitable growth.

Key Responsibilities:

• Develop and execute lead generation strategies:

  • Formulate and implement data-driven marketing strategies to generate leads for off-plan investments, aiming to outpace competitors.
  • Gain insights into the market and target audience to create engaging communication materials and content.
  • Optimise lead generation from the group by designing seamless customer journeys and communication plans.
  • Efficiently manage the marketing budget to ensure optimal resource allocation for maximum ROI.
  • Enhance the digital marketing mix, starting with boosting organic visibility for key search terms and then advancing the paid media strategy with the help of a third-party agency.
  • Improve website performance to boost organic lead generation and conversion rates.
  • Stay competitive by continuously monitoring market trends and understanding customer needs.

• Optimise lead generation and funnel management:

  • Analyze and refine website and customer journeys to minimise friction and increase lead conversions.
  • Create a content plan that clearly and compellingly communicates the benefits of off-plan investments.
  • Develop and manage the CRM strategy to maximise the potential of the prospect database.
  • Work closely with the sales team to enhance lead quality and improve outcomes.

• Manage digital channels and agency relationships:

  • Establish and maintain relationships with digital marketing agencies to deliver high-impact campaigns.
  • Implement multi-channel campaigns, including paid media, SEO, and content marketing.
  • Evaluate campaign performance data to identify improvement areas and make necessary adjustments.
  • Ensure consistent brand messaging and positioning across all digital platforms.

• Lead and develop the marketing team:

  • Guide and mentor the marketing team, fostering a culture of creativity and accountability.
  • Collaborate with the sales team to align marketing strategies with sales objectives, incorporating feedback into activities.
  • Promote cross-departmental collaboration to share insights and enhance overall performance.
  • Provide clear direction and constructive feedback to support team growth.

Skills/Qualifications:

• Demonstrated experience in a lead generation or performance marketing role.
• In-depth knowledge of digital marketing strategies, tools, and platforms.
• Experience in leading and building an effective marketing team.
• Expertise in website optimisation techniques and CRM management.
• Ability to manage budgets effectively to achieve ROI.
• Strong analytical skills with a logical approach.

Next steps:

Apply today or for further support contact Jess -

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