Digital Marketing & CRM Manager

Cranleigh STEM is working exclusively with a leading chemical brand that is recruiting a Digital Marketing & CRM Manager to join its team. The Digital Marketing & CRM Manager will oversee traffic management for UK/EU/US sites, covering performance marketing (affiliates, paid social, PPC, SEO) and first-party database growth. This includes developing email automation and segmentation. Experience in ad creative and collaboration with design and content teams to create compelling ads is essential. A keen interesting in cycling or powersports would be beneficial.

Hybrid work available: 3 days in office, 2 days from home

Key responsibilities

• To establish and implement a digital, consumer-focused CRM strategy globally - to reduce acquisition costs and work our existing customer base harder
• To create database-building campaigns, working closely with our marketing department
• To implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
• To manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels including Meta, Google, TikTok and Microsoft
• To lead and report on SEO activities globally exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity.
• To identify and implement new and emerging digital revenue streams think TikTok shop, social commerce and subscriptions.
• Become the owner in digital creative ads from top of funnel Youtube to META re-targeting creatives you will oversee all creative implementation setting briefs for design and content teams.
• Lead on the running of our community-loyalty programme helping our fans create compelling UGC and working it back into out-reach ads.
• Create compelling reporting using GA and Shopify reports which is isn't just informative but also actionable.
• Lead and conduct experiments to enrich our knowledge through data - be that on email marketing creatives, PPC ad copy, or Instagram Reel creative.
• Work closely with the Digital Experience manager to craft market leading end to end experience representing the brand at all touch-points.

Requirements

• An experienced digital leader with extensive experience in digital marketing acquisition and retention strategy. Who lives and breathes ROAS with the ability to adapt and evolve as the job demands require.

• Experience in working in a cross-functional, multi-discipline organisation. The ability to influence and drive the digital agenda is paramount amongst design, content, marketing and sales functions.

• Extensive experience managing external agencies and tools of the trade such as Shopify, Klaviyo, Dot Digital, flows, automations, Google marketing tools

Must-haves

• With a university degree or equivalent
• Digital Leadership Experience from strategy to people
• Expert Knowledge of consumer CRM and Email marketing strategies including automations or flows.
• Experience in Shopify plus or very similar platforms
• Experience of product and service launches and management
• Experience building and scaling a team to meet global demand
• Very strong digital marketing knowledge from SEO to PPC and UGC to CRM
• A D2C Pioneer with retail experience
• Proven Experience leading on-site SEO initiatives ultimately building a strategy and reporting on success
• Expert knowledge of Google ads, merchant centre, GA4
• Strong communication skills and the ability to interact at all levels of the business
• Experience in content reporting including KPI measurement and CRO recommendations
• Experience running A/B experiments
• Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage

Desirable

• Experience of digital marketing attribution
• Experience of Dot Digital and/or Klaviyo or similar
• A keen interesting in cycling or powersports
• Vast SEO knowledge both on and off site
• Experience in Yotpo rewards

What they can offer

• 33 days holiday, inclusive of UK bank holidays increase with length of service
• Hybrid Working - 3 days in the office and 2 working from home (currently)
• Early finish on a Friday (unless pre-agreed to cover chat)
• Long Service Rewards
• Employee Assistance Programme
• Eye Care Voucher Scheme
• Cycle to Work Scheme
• Fresh fruit and biscuits each day
• Chill out areas, showers and a secure area to store your bike
• Pension contributions
• An awesome opportunity to work with a local and widely recognised Brand
• A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness
• Excellent staff discount on company products
• Brilliant social events

This is a fantastic opportunity for a candidate who will enjoy working in a fast-paced environment for a brand that is growing fast.