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Fantastic opportunity within the hospitality sector! I am seeking a Digital Marketing Specialist (ideally from a luxury product background) to lead the day-to-day management of my client's websites, lead generation and overall digital marketing performance. This role is pivotal in implementing a digital marketing strategy to drive customer acquisition and retention, contributing to an exciting growth plan.Â
Day-to-day of the role:
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Establish, manage, and execute new strategies across all digital channels to raise awareness, acquire new customers, and drive conversion.
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Create marketing collaterals based on promotional plans established with the wider team.
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Manage and optimise the website, ensuring ongoing review and performance improvement.
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Monitor, analyse, and report on campaign performance metrics using tools such as Google Analytics, Google Ads, SEMrush, and other analytics platforms.
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Manage and allocate budgets effectively to maximise ROI and achieve paid media KPIs.
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Provide weekly, monthly, and seasonal reporting across all channels to analyse spend and performance.
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Plan and implement automated user journeys based on user behaviour, designing an outstanding digital customer journey.
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Manage agency partners to execute the strategy and optimise all paid campaigns to achieve target ROI.
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Conduct market research to stay informed about industry trends and competitor strategies.
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Work within and maintain brand identity standards across all channels.
Required Skills & Qualifications:
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Minimum of 2 years of experience in a digital marketing role across various channels including Paid Search, Paid Social, Email, Affiliates, and Display.
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Knowledge of analytics and reporting tools such as Google Analytics and PPC platforms including Google Ads, Bing Ads.
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Proficiency in SEO tracking and performance analytics.
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Proven track record of managing successful PPC campaigns.
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Strong data-driven decision-making skills.
Apply now for immediate consideration!
