Sales & Marketing Manager

Venue: O2 Academy Edinburgh

Company: Academy Music Group

Location: Edinburgh

Reports to: General Manager

Working Hours: Full-time

Job Type: Permanent

The Sales and Marketing Manager at O2 Academy Edinburgh leads the corporate business team developing, managing, and delivering inbound sales enquiries from ideas to live events and contributes to the short and long-term revenue and profit plans for the Venue.

They are responsible for specifically and individually developing the non-music part of the venue business plan to fit in, and around, the core music business and to do so profitably and successfully. By recognising the best opportunities, this ensures we can successfully deliver projects to maximise sales, customer satisfaction, the number of customers and venue to booker relationships. As Head of the department, you will be focused on continuing growth, proactively increasing the number of non-music events, including (but not limited to) National Awards Evenings, conferences, exhibitions, weddings, private parties and special events and you will continue to do everything you can to enhance our reputation and our standing in both the local community and wider afield.

The Sales and Marketing Manager, a leadership role, is tasked with continuously developing our prestigious reputation and well-established Edinburgh venue, where our shows and events are as diverse as the individuals within it. We are passionate about delivering the very best program of live entertainment for everyone. The successful candidate will inspire and support our innovative team and contribute to our inclusive culture, where collaboration is at the heart of everything we do, from initial enquiry to event date and after.

• Extensive knowledge of the MICE (Meetings, Incentives, Conferences, Exhibition) business sector
• The ability to manage a committed and motivated Sales Team
• Excellent negotiation, communication, and proven project management skills
• Ability to negotiate and represent the venue at internal/external forums
• Established sales and marketing experience and exposure to marketing disciplines

• Demonstrable leadership and motivation of others
• Detail oriented
• Decisive yet flexible
• Highly organised, focusing on attention to detail
• Strong ability to multi-task
• Ability to remain calm and think clearly throughout periods of immense stress
• Desire to work with, relate to and please a wide variety of personalities
• Ability to manage a wide range of tasks and willingness to easily transition between responsibilities as required
• Punctuality
• Energetic and highly personable, social, reactive, and creative
• Motivated to achieve results
• Enthusiasm for the live events and MICE events
• Flexibility to work irregular hours (weekends/evenings/public holidays) is always required.
• Willingness to build positive working relationships
• A proactive approach to problem-solving and can negotiate solutions
• Ability to undertake the demands of event management in the live environment
• High standards

• Manage the design and delivery of in-house events to ensure agreed objectives are achieved within budget and with available resources.
• Monitor and increase sales performance in non-music sectors to ensure delivery of business objectives
• Continue upward growth trends within the non-music sector, delivering annual increase in all sectors within the non-music department
• Represent the venue on projects initiated by other business areas in the city and around Scotland. Ability to manage and influence activity remotely and through third party channels is critical to the role. Initiate and maintain successful internal and external customer working relationships to obtain co-operation on product, sales, and retention initiatives.
• Promote the awareness of the venue by attending external events, and encourage your team to do similar activities.
• Prepare short, medium, and long-term sales retention and increase business plans for the venue and submit to the General Manager for approval. Monitor performance and take corrective action as appropriate.
• Equal opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

While this is a great opportunity in an exciting industry, this is not just a chance to see shows for free! The role is not your ordinary nine-to-five, and the industry is demanding, with sometimes long and unsociable hours. The excitement and energy of the shows and events we create comes from the hard work and dedication we commit to our work, and this position is no exception so get ready to bring your very best to the role.

Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.

AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: 19TH NOVEMBER 2024. We reserve the right to close applications at any time.

#AMG