A leading wealth manager in Edinburgh are seeking an experienced, motivated, and highly organised Senior Marketing Manager on a 12 month contract basis to lead the implementation of regional marketing strategies. This role will focus on Scotland and charity-driven marketing activities, working closely with the marketing team and various stakeholders.
Key Responsibilities of Senior Marketing Manager (Wealth Management):
- Lead the marketing efforts and brand awareness in Scotland, managing a mix of events, digital content, communications, PR, advertising, sponsorships, and social media.
- Collaborate with the Head of Marketing to deliver the regional marketing plan and work closely with key stakeholders in Scotland.
- Take charge of charity-driven marketing activities, managing the charity marketing plan, events, and related content.
- Lead the delivery of the philanthropy proposition, including website content and marketing materials.
- Oversee all events for Scotland and the regions, coordinating with the Events Manager on larger programmes.
- Act as the brand guardian, ensuring consistency across all marketing materials and events.
- Work with external agencies to develop new marketing assets.
- Lead ad-hoc projects and campaigns based on business needs.
Key Skills and Competencies for Senior Marketing Manager (Wealth Management):
- Proven experience as a Senior Marketing Manager, including expertise in events, project management, copywriting, and agency management from an investment/wealth management or financial services background
- Strong organisational and project management skills.
- Ability to work both independently and as part of a team.
- Exceptional attention to detail and ability to perform under pressure.
- Strong communication and stakeholder management abilities.
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).