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Purpose of the Role
The ideal candidate will be a confident, self-motivated and commercially driven individual, an understanding of driving retail sales and with a passion for retail. This is an energetic, busy and varied role supporting the centre management team. The main focus of this role is to act as a liaison between individual stores and assist with the centres digital marketing as well as assisting in the development and implementation of the scheme’s marketing strategy utilising exceptional communication skills.
There is a high level of liaison at many different levels; you will be responsible for managing relationships with over 100 stores. The successful candidate must be a strong source of communication between Centre Management and our Retail Partners assisting where possible to drive sales. To produce accurate retailer statistical data, ensuring a continuous review across all retailer operations. Accountable for the management of our retailer meeting plans and to build relationships with all centre retailers.
Key Responsibilities
- Collate and analyse weekly/monthly occupier sales data, communicating areas of growth and risk to the management team producing trend analysis reports from trading data.
- Identify opportunities for the retailers, to drive revenue and profit, through retail sales
- Collate, analyse and review all available data to help understand the retail, leisure and managed operation
- Work with the Marketing Manager to develop and assist in the execution of a comprehensive digital strategy that supports the centre, its retail partners and wider marketing strategy.
- Maximise the usage of all data including footfall, retail advantage, dwell time, average spend, catchments and customer profile
- Have a strong understanding of the Centre’s competition and performance.
- Deliver feedback to management meetings and departmental managers daily/as required regarding retailer updates and issues arising.
- Undertake regular occupier visits in order to maintain a positive working relationships, gain constructive feedback and understanding. To provide support and assistance
- Communicate with retailers on a regular basis on operational issues including formal meetings, establishing effective working relationships
- Ensure retail compliance with regulations and lease covenants, as well as other compliance issues
- To respond to and coordinate retailer enquiries including operational issues, shop refreshes and performance issues
- Take the lead in inducting any new occupiers and new store managers, advise of Health and safety issues and build awareness of the Centre and Client’s Brand
- Act as a mediator between external agencies such as trading standards and our occupiers to ensure any issues are resolved.
- Maintain an up to date list of store managers, area managers and head office contacts and develop strong links with these groups.
- Work, in conjunction with the centre management team to develop and distribute any occupier information, newsletters. To develop local offers and initiatives.
- React to customer comments in liaison with the appropriate retailers, finding permanent solutions to reoccurring issues
- Be aware of retailer events and their impact on the centre and to ensure that these are well managed with communication and face to face contact with the centre team
- Engage occupiers to participate in any sales growth opportunities such as events, Gift Card schemes, promotions and marketing activities in line with the centres marketing campaign
- Develop and undertake training programmes for the occupiers of the centre ensuring that these are relevant and focused on need
- Support the management team in the delivering of their strategy for the centre
- Be a part of the Duty management team rota
- To work alongside the Centre's security team and local police to maximise information sharing and crime prevention strategies out to the centres retailers.
Skills, Knowledge and Experience
Candidates will be required to demonstrate the following:
- Essential
- Have a demonstrable knowledge of the retail industry.
- Previous retail management experience.
- Exceptional communication skills
- Confident communicator, energetic, self-motivated and passionate about retail.
- Excellent organisational and time management skills and able to meet tight deadlines.
- Self motivated and able to work on own initiative without ongoing direct supervision.
- Excellent interpersonal and communication skills and able to effectively communicate with staff, the public and potential customer groups at all levels.
- Willingness to adopt a flexible approach to working patterns and working ethos in order to respond to the changing needs of Leisure & Retail environment. The role will involve working hours in line with the peak trading times for occupiers.
- Proactive, reliable, flexible and a commitment to first class customer service.
Desirable
- Must have the ability to work under deadline pressure and manage multiple projects.
- Analytical, with a flexible attitude
- A self-starter, and an ability to work both autonomously, and as part of a team.
The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.
Working Hours - 38 hours, 5 days out of 7. One year FTC Maternity Cover
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Please see our Benefits Booklet for more information.
