- Define and lead customer loyalty strategies.
- Champion retention initiatives across teams.
- Develop and manage the CRM strategy and budget.
- Lead data-driven insights to personalise communication.
- Collaborate to enhance the customer experience.
- 5+ years in CRM and email marketing.
- Expert understanding and hands-on experience of managing CRM platforms, marketing automation and multi-audience communications essential.
- Experience of database management, database mining, list segmentation and contact targeting.
- Strong analytical skills and project management abilities.
- Passionate about customer-centric communications.