- Develop the Growth Strategy and execute campaigns across paid search, paid social, display, influencer partnerships, affiliates and other channels to drive customer acquisition.
- Using analytics tools, A/B testing and market insights to optimise acquisition efforts and improve CAC, ROI and LTV.
- Collaborate with the marketing team to produce high-performing assets that align with our brand.
- Work closely with Ecommerce and Retention Managers to align strategies. Manage and mentor a small team, encouraging innovation and development.
- Monitor KPIs like CAC, LTV and ROI to ensure success.
- Over 5 years of dedicated experience in new customer acquisition for a D2C eCommerce business.
- Proven ability to drive results through performance marketing and customer acquisition campaigns.
- Strong analytical skills and experience working with marketing tools and platforms.
- A commercially focused mindset with a track record of achieving growth targets.
- A collaborative team player who thrives in a fast-paced environment.