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Our internationally recognised client is delighted to be adding a Trade Marketing Manager to it's established and high performing UK Marketing team.
If you are passionate about Trade Marketing and on the look-out for an autonomous Marketing Manager role with a focus on executing trade shows and developing exceptional marketing comms, then this could be the role for you!
Job Type: Full-time & Permanent
Job Title: Marketing Manager - Trade
Salary: £40k - £45k
Hours: 40 hours per week - opportunity for hybrid working up to 2 days a week
Location: Guildford - occasional travel will be required both nationally and internationally.
Role Overview:
As the Trade Marketing Manager, you will be fully responsible for Trade shows from initial concept to completion across the UK and NI. Working closely with both the Sales and Marketing Directors to maximise campaigns and brand exposure.
Marketing Manager responsibilities:
- Create and implement marketing campaigns plans to increase brand perception and success rate.
- Design and manage trade shows, working closely with internal and external stakeholders to ensure successful delivery.
- Interpret sales data and other data to identify patterns and insights. Use this information to develop trade marketing strategies.
- Manage the trade marketing budget and ensure it's spent effectively.
- Partner with external agencies and cross-functional teams to create content for digital, PR/Advertising and social, e-commerce.
- Manage the UK website, ensuring all email campaigns are direct to dealers.
- Create and manage marketing assets, including sales brochures, price lists, videos etc.
Marketing Manager desirable skills:
- Degree in Marketing (BA, BSc or equivalent), CIM or relevant experience within a similar role
- Full UK driving license and access to a car- due to travel
- Previous exposure to Trade Marketing and managing Trade Shows from start to finish
- Hubspot or alternative CRM experience
- Exposure to Marketing within Manufacturing/Engineering or similar industries
- Strong written communication skills
