Social Media Officer

Social Media Officer

Our client are currently seeking a Social Media Officer to join them on a permanent basis. They are based in Halesworth.

What does the role entail?

• Manage social media channel accounts and content: for example Facebook, Instagram, LinkedIn, TikTok, YouTube and new platforms as they become available.
• Content planning: support communications initiatives by keeping an up-to-date content calendar that reflects yearly communications plans.
• Content creation and delivery: coordinate with both internal and external stakeholders to create inspiring social content (including graphics, animations, short and long form videos, lives, etc), that are on-message, fully utilise all channel features, and are in line with companies tone of voice and brand design guidelines.
• Community engagement: pro-actively engage with our followers and wider audiences to increase reach, following and brand advocacy, responding to inbox messages, comments, and sharing relevant content.
• Reporting: produce monthly reports, including end of campaign reports, sharing highlights, insights and learnings to inform future content.
• Staying relevant: Pro-actively identify topics, news articles and trends that we can engage with, ensuring we stay on-message and in line with the companies tone of voice.
• Identify collaboration opportunities: identify collaboration opportunities with social creators, who are in line with our Values, to promote the work of the company.
• Advise and support: support internal stakeholders to build up their social media profiles and position them as thought leaders within their respective areas of expertise.
• Social media guidelines: develop guidelines and escalation procedures documents.

What skills will you have?

• Up-to-date knowledge, and hands-on experience in using social media platforms in a workplace setting including Instagram, Facebook, LinkedIn, YouTube and TikTok (essential)
• Capable of creating social media plans and experienced in creating content and posting on multiple channels regularly (essential)
• Track record in growing and cultivating online communities that create positive brand perceptions (essential)
• Ability to create content (including video) for social media platforms that sparks engagement (essential)
• A confident communicator with excellent writing, attention to detail and editing skills (essential)
• Ability to take complex information across a wide range of subjects and distil this into content appropriate for social media (essential)
• An understanding and practice of how organisations can and should use social media (essential)
• Knowledge of key social media marketing metrics; how to gather and use insights to continually improve performance (essential)
• Ability to prioritise workload in a fast-paced environment and adapt to changes as and when needed (essential)
• Passion for all things social media delivering ambitious, innovative, on-brand and on-brief social communications (essential)
• Proficient in using social media management tools such as Hootsuite (desirable)
• Highly collaborative team player with a flexible and adaptable approach, also confident at working under own initiative (essential)
• Self-directing with the ability to co-ordinate and engage cross-functional teams toward a successful outcome (essential)

How to apply?

To be considered for this Trade Social Media Officer job please click apply now