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Subscription Marketing Manager

ADLIB
Posted a day ago, valid for 15 days
Location

Hampton, Greater London TW12 3DH

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • A rapidly growing digital e-learning platform is seeking a Subscription Marketing Lead with experience in subscription marketing, CRM, or retention management.
  • The successful candidate will work closely with the CEO and Director of Operations to convert existing users from a free version to a premium version.
  • This analytical role involves optimizing campaigns through testing and innovating, as well as analyzing user behavior and conversion data.
  • Candidates should have a growth mindset, strong analytical skills, and a passion for improving user acquisition and engagement.
  • The salary for this position ranges from £45,000 to £55,000 plus a performance-related bonus, and it requires experience in a successful subscription product.
I’m delighted to be exclusively representing a great Client of ours, a rapidly growing, specialist, digital e-learning platform with recruitment of their brand new Subscription Marketing Lead. This role will be a good match for someone who already worked as a Subscription Marketer, CRM Manager or Retention Manager.What you’ll be doingThe successful candidate will work closely with the CEO and Director of Operations, along with the agency they use for digital marketing and selected freelancers. My Client is the fortunate position of already having a satisfactory user base (approx. 65,000 users per month) and a steady stream of new users coming in. The main purpose of this role is to convert the existing users from free version to a premium version. The potential is huge as currently only a small number of users choose to upgrade. This will be achieved by a range of testing approaches within the platform itself, email and What’sApp marketing. This role will be very analytical and the postholder continually testing and innovating to optimise campaigns for the highest rate of conversion and best ROI. They will also analyse user behavior, conversion data and customer journeys. Another part of the role will be to coordinate required support for two additional products; the first one will initially be released in China to education providers and the second one is used by English language schools to provide digital support to students and teachers. What experience you’ll need to apply
  • Experience of working within a successful subscription product.
  • You are a self-motivated team player with a hands-on mentality and enjoy working in a fast-paced dynamic startup environment.
  • You are data-driven and have a passion for improving acquisition, onboarding, growth, and engagement funnel.
  • Growth mindset, with the desire to test and learn and iterate quickly – leveraging strong analytical skills, including A/B testing, web & app metrics.
  • Genuine ambitions, willing to grow with the business.
What you’ll get in return for your experienceA of £45-55k + performance related bonus. This role will be fully remote.What's next?If this role sounds like a good match, get in touch with Ania now.

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.