GTM Implementation Specialist
Location: Remote (Occasional travel to offices in Hemel Hempstead)
Contract: Outside IR35
Day rate: Up to £500 per day
Duration: Initial 9 months
Start date: ASAP
Key skills: Google Tag Manager (ideally Amplitude), Analytics, E-commerce
Their client is going through a large digital transformation and require additional support with improving their customer experience.
The Analytics Implementation Specialist role supports their in-house Analytics Implementation Specialist in the delivery of digital data for use by their analysts as they create best-in-class insight across the Client's sites and apps.
Key technical skills / experience:
• Create tracking/ data layer specifications for their web and app engineers, working
• with them and performing QA once changes are built, with a particular focus on their
• Sales tribe.
• Build analytics/ marketing tagging in Google Tag Manager, and undertake thorough
• QA prior to deployment
• Ensure full legal compliance using their Consent Management Platform.
• Monitor data quality, investigating discrepancies and issues.
• Work with data engineers to ensure digital data is fed into the wider ecosystem,
• including their Customer Data Platform and personalisation partner.
• Extensive experience in the process flows associated with tracking design and
• build.
• Extensive experience in Google Tag Manager and the configuration of one or more digital analytics tools across websites and apps (ideally Amplitude)
• Extensive experience in the wider marketing stack (Google, Facebook, etc) and implementation of associated pixels.
• Strong understanding of privacy requirements where they relate to digital data, with experience in using OneTrust or similar Consent Management Platform.
• Ideally has knowledge of front-end coding languages (Javascript, HTML, CSS)
• Strong stakeholder manager, able to prioritise and communicate accordingly in a
• fast-paced, product-led organisation.
Back to searchGTM Implementation Specialist
Morson Talent
Posted 19 days ago, valid for 22 days
Hemel Hempstead, Hertfordshire HP2 4YL, England
£350 - £500 per day
Full Time
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Sonic Summary
- The GTM Implementation Specialist position is a remote contract role with occasional travel to Hemel Hempstead, offering a day rate of up to £500 for an initial duration of 9 months.
- The role requires extensive experience in Google Tag Manager, analytics, and e-commerce, with a focus on improving customer experience during a digital transformation.
- Key responsibilities include creating tracking specifications, performing quality assurance, ensuring legal compliance, and monitoring data quality.
- Candidates should have strong skills in stakeholder management and a solid understanding of privacy requirements related to digital data.
- The ideal candidate will also have knowledge of front-end coding languages and experience with the wider marketing stack, including tools like Amplitude.
