CRM Marketing Executive - Holidays/Travel

CRM Marketing Executive – Holidays/TravelLocation: Hemel Hempstead – 2-3 times a weekSalary: £35,000 to £39,000 plus 10% bonus and benefits

The CRM team is set up into two halves, one side owns the CRM calendar, and is responsible for copy creation, content, and the project management side of campaigns. The other is operational CRM, and the more technical side of building, testing and optimising journeys.

The part you’ll be joining is the former. So will be responsible for the copy, content and project management side of getting campaigns up together, journey building and looking at campaign opportunities to drive CRM outcomes – i.e. looking to drive increased customer value, retention, engagement, etc.

The emphasis of your CRM activity will be aligned to driving consideration through to purchase of holidays. So will include things like basket abandon, re-engagement, promotional CRM campaigns, etc. Looking to drive customer bookings and conversions through the website or app.

Principal channel for engagement will be email first, with some involvement of push and in-app too as the company looks to broaden its channel mix.

You’ll be helping to create these new journeys, pulling together campaigns from ideas to content, creative, test and learn as well as optimisation; through to campaign execution. So effectively the project management side of the campaigns themselves.

Organising what’s needed to get campaigns up and out the door, working with CRM ops teams on journey builds. Data teams on data strategy, segmentation and targeting. Creative and design teams on deciding, testing and refining what’s going into each campaign. So they ultimately achieve each objective.

The business itself has been around a long time and has a very strong family centric ethos, which also translates to their approach to work/life balance.

The team are currently working through a programme of refreshing their customer journeys and associated CRM triggers and comms following the introduction of a range of new martech to the business which includes tools like Movable Ink.

Aiming to improve personalisation, relevancy and effectiveness of their campaigns. Which means you’re likely to get the opportunity to gain experience to CRM strategy projects, as the team collaborates to deliver this implementation.

Experience Necessary

• Must have a background within a consumer CRM environment
• An understanding CRM campaign creation – the creative, copy writing side of things and campaign execution. Which will include aspects of comms planning and CRM strategies, including journey planning
• Project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
• Knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• Have an understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

**Able to live and work in the UK unrestricted.**

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

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Colin DoreeHead of Recruitment, DataBlue Pelican