CRM Marketing Executive

Proximity Recruitment are searching for a talented, analytical CRM Marketing Executive (£34,000 + benefits) to join an innovative B2C brand in Hertfordshire. The role is 4 days a week in the office, 1 day a week from home.

This fun, ambitious environment will see the successful candidate join a dynamic team in an exciting time for the business & their brands.

Responsibilities include:

• Working with the brand and campaigns team to create fresh, engaging and effective email creative for campaigns.
• Deliver insightful creative briefs to external agencies.
• Ensure all emails are aligned with the brand guidelines and the retail calendar.
• Co-ordinate the email approval process to ensure emails are signed off in a timely manner by relevant stakeholders and that all emails and associated discount codes are tested.
• Set up and broadcast email campaigns to deadlines on the customer data platform.
• Co-ordinate support for tactical local emails.
• Set up and implement the annual email calendar in line with the national retail calendar.
• Support the delivery and maintenance of campaign, weekly and monthly reporting including ongoing recommendations to improve email performance.
• Support the data-driven strategies for acquisition and retention.
• Support campaign efficiency using available automation and AI tools, transitioning towards personalised campaigns where appropriate.
• Liaise with other member of the Marketing department to coordinate activity and deliver integrated campaigns in line with the national retail calendar and brand guidelines.

With a real opportunity to add great value to the businesses strategy whilst growing & developing in the CRM department this role would suit a candidate with email marketing experience and the desire to do more. Please don’t hesitate to apply for more details.