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Our client is one of Europe’s leading online retailers, selling branded Fashion, Sport & Outdoor products for Men, Women and Children. They offer customers fantastic value by partnering with companies who they have built long term relationships with, enabling them to offer big household names and up-and-coming brands all year round.
As the business continues to grow, they are recruiting for a talented Brand Manager to join their growing team who are located in a brand new, state of the art office, designed to encourage collaborative working, teamwork and creativity.
The Brand Manager is responsible for creating and delivering the media strategy and ultimately delivering the brand proposition across multiple channels in numerous markets. They will pull brand campaigns through owned channels including social, email and websites.
The primary purpose of this role is to lead the delivery and execution of the annual brand plan across the full marketing mix.
Key responsibilities
- To support the delivery of the annual brand plan, including project responsibility across the marketing mix
- Lead and manage a small team of 2 x Seniors and 2 x Executives in both brand and social media.
- To constantly review brand performance to inform brand planning cycles for creative improvement
- Deliver strong through the line brand plans tailored by channel to enable consistent brand execution. Working closely with channel teams to pull a brand campaign through to owned channels i.e. social, email & website
- To ensure brand consistency across all touchpoints both tone of voice and visually working with wider teams to align all work to the brand positioning
- To lead media strategy, planning and execution, creating all creative that is needed for media plans working with both agencies and in house teams
- Able to adapt UK brand plans to EU markets, scaling brand plans where appropriate for the market and adapting where relevant
The successful candidate will have proven commercial experience across the full marketing mix with a thorough understanding of brand, media, creative development and campaign management. They will have previously managed teams and must have experience in writing commercially oriented creative briefs as well as managing external agencies with a good eye for detail.
With a competitive salary and bonus package, the role offers superb benefits including 5 weeks holiday, staff discounts and a genuine opportunity to grow. The role is hybrid based with a minimum of 3 days in central Hereford where parking is free of charge!
