On behalf of my client, I am recruiting for a Marketing Campaigns Manager within the professional services industry
Annual Salary: Competitive
Location: Ipswich
Job Type: Full-time
This role offers the opportunity to lead the planning, execution, and optimisation of marketing campaigns across the firm's diverse service offerings.
Day-to-day of the role:
- Oversee the management of marketing campaigns, collaborating closely with the Marketing Manager and Marketing Executive to ensure effective delivery.
- Lead the strategic planning and development of the firm’s digital channels, including the website and social media platforms.
- Manage and develop service team campaigns from inception to completion.
- Track and measure the effectiveness of campaigns, producing detailed reports on outcomes and suggesting improvements.
- Continuously enhance the performance of marketing channels to boost revenue, growth, and customer loyalty.
- Develop marketing reporting mechanisms using digital analytics and PMS data.
- Collaborate with the Head of Marketing to leverage insights in shaping the firm’s marketing strategy.
Required Skills & Qualifications:
- Proven marketing experience, including expertise in paid and organic campaigns, content creation, lead generation, and CRM.
- Proficiency in WordPress and tools such as MailChimp, Canva, and Survey Monkey.
- Experience with reporting tools like GA4 and Looker Studio.
- Excellent communication skills with the ability to manage both stakeholders and a team effectively.
- CIM qualification or a relevant degree is highly desirable.
- Preferably a background in the professional services sector.
Benefits:
- Competitive salary package.
- Opportunities for professional growth and development
- Access to innovative tools and technologies.
- A dynamic and supportive work environment.
Please apply online or contact Carol at Reed Norwich for further details