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The Group Marketing Director will provide strategic leadership for marketing and agency efforts within a prominent not-for-profit organisation. This role is pivotal in driving the organisation's brand growth and engagement, focusing on Leeds as the prime location.
Client Details
This organisation is a leading not-for-profit institute in Leeds, boasting a workforce of over 1000 dedicated professionals. The institute has a sterling reputation for fostering creativity and innovation in its field.
Description
- Responsibility for the Group corporate marketing and recruitment activity with a focus on enhancing the reputation of the group and the development of the member brands.
- Define and oversee the student recruitment conversion plans across Further Education and Higher Education.
- Oversee the development of collaborative partnerships with overseas institutions and recruitment agencies.
- Lead the development and execution of the company's marketing strategy.
- Spearhead the promotion of the organisation's brand to maximise visibility.
- Direct the marketing team, fostering a culture of innovation and success.
- Coordinate with various departments to ensure brand consistency.
- Monitor and report on the effectiveness of marketing communications.
- Stay abreast of industry trends and incorporate best practices into marketing strategy.
- Manage relationships with external agencies and partners.
- Drive the organisation's digital transformation and online presence.
Profile
A successful Group Marketing Director should have:
- A degree in Marketing, working at strategic level in an education setting.
- Proven strategic leadership skills in a similar role.
- Comprehensive understanding of traditional and digital marketing strategies.
- Strong abilities in team management and partnership building.
- Experience in brand growth and engagement strategies and recruitment initiatives.
- Excellent communication and presentation skills.
- Strong brand development and and sub brand knowledge.
Job Offer
- A competitive salary.
- Learning and development opportunities - including staff development days.
- Employee well being initiatives
- Additional benefits including a car and bonus scheme.
- An opportunity to work in a vibrant and creative not-for-profit institute.
- The chance to make a significant impact in the organisation's marketing efforts.
- A supportive work environment in the heart of the North.
- Generous annual leave entitlement.
Take your career to new heights by stepping into this exciting Group Marketing Director role. Apply today to join our thriving team.
