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- Develop and implement strategic marketing plans to achieve corporate objectives for products and services.
- Oversee market research and adjust strategies accordingly to meet any market changes or customer sentiment.
- Monitor and feedback on competitor products, sales, and marketing activities.
- Establish and maintain relationships with industry influencers and key strategic partners.
- Preparation of marketing activity reports to present to our SMT.
- Establish and embed a consistent corporate image throughout all product brands, promotional materials, and events.
- Direct and oversee the company’s marketing budget and forecasting.
- Lead and mentor the marketing team in executing marketing strategies.
- Design and monitor team KPIs, ensuring a consistent level of performance from your team.
- Participate in the development of new project proposals.
- Being aligned to the product Owners, by providing recommendations on key development opportunities to increase the value and ROI we deliver.
- Collaborate with the sales team to enhance revenue growth.
- Oversee digital marketing strategies including SEO/SEM, email, social media, and display advertising campaigns.
- Assist in internal communications to develop the internal brand and further embed our corporate image.
- Take ownership of key industry events to ensure a return on investment is delivered.
- Ensuring all compliance covenants are upheld.
- Developing a customer feedback strategy on product enhancements.
- Being the custodian of tour clients Brand guidelines.
- You will be degree educated in a relevant subject with at least 5 years working within a similar role, with a strong understanding of market dynamics and requirements.
- Proven leadership and ability to drive marketing teams and programs.
- Proficient in CRM software and digital analytics tools.
- Strong budget management skills.
- Strong analytical and project management skills.
- Lead by example and encourage employee and stakeholder engagement.
- Strong and effective communicator, who can manage and operate a business, whilst providing detailed reporting and accurate numbers to a board.
- Creative mindset with the ability to spot emerging trends.
- Ability to work in a fast-paced, high-pressure environment.Outstanding organisational and time management skills.
- An in-depth knowledge of the homeowner and home mover market if preferred.
- Fundamental commitment to self-development and the development of others.
- Acting as the Ambassador for The Group, promoting its services at all times to all stakeholders.
- A commitment to a collaborative style of working, being understanding of all team attributes, whilst playing a key role, as a leader of our client.
- High levels of personal integrity, honesty with a fundamental commitment to fairness, transparency and sensitivity in all dealings.
- 25 days holiday plus the 8 bank holidays
- Perk box
- Health Shield cash plan to recoup the cost of services such as dentistry, opticians etc.
- Death in Service Cover
- Company Sick Pay
- Bike to Work scheme.
- Hybrid working 60/40 split post probation
