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Our engineering client, based in Littlehampton, is a leading global manufacturer of castings for the automotive, aerospace and defence industries.
They now require a Marketing Manager responsible for driving their success, it’s solutions and brand in key markets to targeted industrial sectors.
The role requires an energetic and intuitive marketing strategist with exceptional leadership and communication skills and a proven ability to manage effective marketing campaigns that generate real results.
This is a hands on role, requiring planning, coordination and execution of a strategic global marketing plan that offers manufacturing solutions to key defence, aerospace, automotive and motorsport businesses.
This will involve executing marketing ideas or campaigns that require technical skills and to advise on how technology can be used to make a noticeable change or to make progress towards marketing goals.
Main responsibilities
- Drive the creative development of segment multi-channel campaigns (website and social media), marketing collateral and sales tools.
- Drive and implement global marketing campaigns that meet business objectives and create leads.
- In depth Knowledge and ability to apply marketing techniques that creates customer engagement in our products.
- Running analytics on marketing data.
- Acting as a liaison and translator between marketing teams and engineering teams.
- Keeping all the marketing assets on the most up-to-date technology.
- Participating in discussions about marketing strategy, particularly to provide a technology perspective and make suggestions for how technology can be used to meet marketing goals.
- Sound understanding of the sales environment and an appreciation of the pressures and drivers associated with the need to win high value sales.
- Create concise informative editorials for major defence, motorsport, automotive and aerospace media
Technical knowledge, skills and abilities
- Degree (preferred) or HND in Marketing or similar.
- Technically minded with an inquisitive mind set to enhance ongoing development and understanding of how machines and processes work.
- Up-to-date with the latest trends and best practices in online marketing including experience with AI & CRM.
- Experience with SEO / PPC / optimising Google AdWords campaigns.
- Excellent verbal and written communication skills.
- Strong analytical skills and data-driven thinking, including effective report writing for both senior stakeholders and peers within the team.
