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At Adaptable Recruitment we have an Excellent Opportunity for an Experienced Social Media & Digital PR Manager to join a leading professional services company based in the Liverpool area.
Salary: up to £40,000 Depending On Experience
Holidays: 20 days, Birthday , Christmas period & Bank Holidays
Location: Liverpool
Working Hours: 35 hours - Hybrid Working
Benefits: Enhanced Benefits Package
Main Responsibilities to include:
- Social Media Management:
- Oversee and manage daily social media activities across relevant platforms (LinkedIn, Twitter, Instagram, etc.).
- Create engaging and on-brand content that reflects our ethos, values, and mission.
- Collaborate with senior management and team members to ensure brand consistency and a unified online presence.
- Digital PR Strategy Development:
- Work closely with senior leadership to design and implement comprehensive digital PR strategies to boost brand awareness and online reputation.
- Identify media opportunities, target journalists, bloggers, and influencers to pitch stories and secure media coverage.
- Develop and distribute press releases, pitch letters, and other communication materials to promote key initiatives.
- Media Outreach & Relationship Building:
- Build and nurture strong relationships with journalists, bloggers, industry influencers, and other media contacts to secure ongoing coverage and collaborations.
- Monitor media coverage and manage press requests efficiently.
- Content-Driven Initiatives:
- Assist in the production and promotion of content-driven activities such as webinars, podcasts, and online events.
- Ensure that all content is aligned with our brand voice and engages our target audience.
- Performance Analysis & Reporting:
- Track and analyse Digital PR performance metrics, including social media analytics, media coverage, and campaign outcomes.
- Prepare detailed reports to assess campaign effectiveness and suggest improvements for future initiatives. to ensure smooth execution of digital initiatives.
Key Skills & Experience:
- Proven experience in social media management and digital PR, preferably in a corporate or agency setting.
- Strong knowledge of digital marketing platforms and tools.
- Excellent writing skills with experience creating press releases, pitches, blog posts, and other media materials.
- Ability to build and maintain strong relationships with media outlets, influencers, and industry partners.
- Strong communication and project management skills, with the ability to manage multiple initiatives simultaneously.
- Familiarity with branding, content strategy, and PR best practices.
The Ideal Candidate:
- Experience working within legal sector desirable
- Knowledge of SEO and content optimization for PR.
- Familiarity with podcast and webinar production.
- A network of media contacts in relevant industries.
Benefits to include:
- Competitive salary and benefits package.
- Room for growth and professional development.
- A collaborative, forward-thinking environment that values innovation and new ideas.
- Death in service
- Private health care
