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Marketing Exec / Senior Marketing Exec Based in Liverpool
Salary is Depending on Experience
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Our client specialises in Match Breaks, exclusive tickets, and corporate hospitality for the worlds most sought after shows and events. We offer every solution to meet personal and/or corporate business needs, with over 20 years of unrivalled experience.
As part of their plans to further develop and grow the business, they have an exciting opportunity for a skilled, creative and results driven Senior Marketing Exec to add to our small close working team.
This is a great opportunity for a full mix digital and marketing all-rounder that is looking to showcase their skills. The successful candidate will help to devise and deliver the digital marketing plan, with a focus on attracting new business, whilst retaining existing and raising brand awareness via digital channels. This is a role which you can really make your own as well as having the opportunity to bring fresh ideas to the table.
The successful candidate should have proven hands-on experience in a similar position within the travel and event / ticketing industries or suchlike and should be able to demonstrate a wide knowledge and experience of digital marketing. Examples or evidence to demonstrate relevant experience would be expected.
For the right candidate who has interests in sports and events marketing, this really is an exciting role with bags of opportunities to further develop and progress their career.
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Key Responsibilities
- Managing calendar of events and associated activities to market these on all channels
- Drive online traffic and implement digital marketing strategies for customer acquisition
- Build a strong email database and CRM for email marketing / automated communications
- Improving organic search performance through existing content improvement and new content creation
- Undertake activities including SEO/SEM, PPC, paid social and display advertising
- Managing marketing agencies to deliver any paid / online campaigns
- Managing the relationship with our Wordpress developers, providing clear and concise information for delivering future web developments
- Exploring potential of new and emerging digital marketing channels and opportunities
- Planning and managing social media platforms
- Preparing accurate reports on marketing campaigns overall performance.
- Ensuring email marketing activity is planned and delivered
- Deliver improvements/enhancements to our website, increase traffic, and ultimately revenue
- Responsibility for improving website conversion by optimising the user experience
- Monitor and analyse all changes in website traffic, customer behaviour and changes in sales
- Creation of any offline marketing materials including for example; flyers, presentations, posters, business cards
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General Skills and Attributes
- 3+ years industry experience in digital marketing
- Copywriting and proof reading experience
- Experienced in campaign management
- Experienced in CRM systems
- Experienced in email marketing systems
- Experienced in Business Communications
- Hands on approach and can work well as part of a team
- Project Management
- User Experience
- Wordpress website management / B2C and B2B website
- Adobe Creative Suite / Canva design experience
- Video editing software experience
Person Specification
- Bachelors degree in marketing or other relevant field.
- CIM / IDM Qualification or Marketing Industry Qualification
- A minimum of 3 years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing
Experience of the following would be an advantage:
- Knowledge and understanding of events, ticketing sales processes, short breaks, digital marketing
Previous experience of:
- Wordpress, Digital Marketing, Marketing Management, Project Management, Campaign Management, E-Commerce,Events, Ticketing, Package Holidays, PPC, SEO, CRM, Content Creation, Design, Video Editing, Microsoft office suite
Keen interest in:
- Sporting Events / Tourism & Leisure / Events / Travel
Company Benefits:
- 25 days holiday + Bank Holidays
- Free onsite car parking
- Smart casual dress code
- Opportunity to attend events
- Company bonus scheme
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Charles Francis Cooper celebrates and supports diversity and is committed to ensuring equal opportunities for both employees and applicants.
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(Charles Francis Cooper are acting as an employmentagency)
